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Internal marketing: tools and concepts for customer-focused management
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Material Type |
Book/ Reference
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Author(s) |
Ahmed, Pervaiz K. (Author)
Rafiq, Mohammed (Author)
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Publication Data |
Oxford: Butterworth Heinemann, 2002
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Physical Description |
X, 299p
X, 299p
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Series Data |
The Chartered Institute of Marketing series;
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ISBN |
0-7506-4838-4
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.802
AHM
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