Smart things to know about marketing
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Location: Foreign collections hall - 1st floor Call number:658.8
MAR
Journal of Marketing
ISSN:0022-2429
Last Issue Arrived:2020/JAN V.84 N.1
Call number:658.8005
JMA
American Marketing Association
v. 1- July 1936-
8.
Book
The Dictionary of event management
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Location: References & Periodical Hall - 2nd floor Call number:650.03
DIC
Goldblatt, Joe Jeff
Mckibben, Carol F.
1996
9.
Book
Marketing logistics
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CHR
Cases in strategic marketing
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Location: Foreign collections hall - 1st floor Call number:658.802
ROS
Tourism marketing and management handbook
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Location: Foreign collections hall - 1st floor Call number:338.4791
TOU
Basic marketing management
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Location: Foreign collections hall - 1st floor Call number:658.8
DAR
Marketing planning and strategy
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Location: Foreign collections hall - 1st floor Call number:658.8
JAI
Marketing briefs: a revision and guide
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Location: Foreign collections hall - 1st floor Call number:658.8
DIB
International marketing management
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Location: Foreign collections hall - 1st floor Call number:658.848
KHA
Khader, Jameel Ahmad
2002
24.
Book
Strategic marketing: an introduction
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Location: Foreign collections hall - 1st floor Call number:658.802
PRO
Interactive services marketing
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FIS
Marketing management
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Location: Foreign collections hall - 1st floor Call number:658.8
KOT
Kotler, Philip
2003
30.
Book
Marketing management: text and cases
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Location: Foreign collections hall - 1st floor Call number:658.8
DOL
Dolan, Robert J.
2002
31.
Book
Innovation in marketing
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Location: Foreign collections hall - 1st floor Call number:658.8
INN
Marketing management
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CRA
Cravens, David W.
Hills, Gerald E.
Woodruff, Robert B.
2002
37.
Book
Marketing: concepts and strategies
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Location: Foreign collections hall - 1st floor Call number:658.8
PRI
Pride, William M.
Ferrell, O. C.
2000
38.
Book
Marketing management and strategy
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DOY
Doyle, Peter
2002
39.
Book
Marketing strategy
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FER
Ferrell, O. C.
Hartline, Michael D.
Lucas, George H.
2002
40.
Book
Strategic marketing
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Location: Foreign collections hall - 1st floor Call number:658.802
CRA
The global manager
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Location: Foreign collections hall - 1st floor Call number:658
PHA
R. L. Bhatia
1997
47.
Book
Retail Marketing Management
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Location: Foreign collections hall - 1st floor Call number:658.87
GIL
Analysis for marketing planning
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Location: Foreign collections hall - 1st floor Call number:658.802
LEH
Marketing strategy
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Location: Foreign collections hall - 1st floor Call number:658.8
BLY
Jim Blythe
2003
57.
Book
Small business marketing management
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CHA
Chaston, Ian
Mangles, Terry
2002
58.
Book
Mastering marketing management
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Location: Foreign collections hall - 1st floor Call number:658.8
CAR
International marketing strategy
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BRA
A framework for marketing management
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Location: Foreign collections hall - 1st floor Call number:658.8
KOT
Kotler, Philip
2003
66.
Book
The management and marketing of services
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Location: Foreign collections hall - 1st floor Call number:658
MUD
Global marketing: an interactive approach
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Location: Foreign collections hall - 1st floor Call number:658.87
GIL
Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
Marketing management
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Location: Foreign collections hall - 1st floor Call number:658.8
KOT
Philip Kotler, Kevin Lane Keller
2006
74.
Book
Marketing planning: a global perspective
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HOL
Global marketing
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GIL
Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey
2007
78.
Book
The marketing plan handbook
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Location: Foreign collections hall - 1st floor Call number:658.802
WOO
Marketing management strategies
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FER
O. C. Ferrell, Michael D. Hartline
2011
81.
Book
A framework for marketing management
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KOT
A preface to marketing management
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PET
J. Paul Peter, James H. Donnelly
2011
91.
Book
Marketing management
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Location: Foreign collections hall - 1st floor Call number:658.8
KOT
Philip Kotler, Kevin Lane Keller
2016
92.
Book
Global marketing
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Location: Foreign collections hall - 1st floor Call number:658.84
HOL
Svend Hollensen
2017
93.
Article
Selling to Barricaded Buyers
Jornal title: Journal of Marketing
Volume\ Issue number:2019/NOV V.83 N.6
Location: Ref. & Periodical Hall - 2nd floor -
658.8005 JMA