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Marketing research: an applied orientation
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Material Type |
Book/ Reference
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Author(s) |
Malhotra, Naresh K. (Author)
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Respons Author |
Naresh K. Malhotra
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Publication Data |
Upper Saddle River, New Jersey: Pearson Prentice Hall, 2007
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Edition | 5th ed.
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Physical Description |
xxx, 811 p. + CD-ROM
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ISBN |
0-13-222117-9
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.83
MAL
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