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Strategic marketing problems: cases and comments
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Material Type |
Book/ Reference
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Author(s) |
Kerin, Roger A. (Author)
Peterson, Robert A. (Author)
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Respons Author |
Roger A. Kerin, Robert A. Peterson
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Publication Data |
Upper Saddle River, New Jersey: Pearson Prentice Hall, 2007
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Edition | 11th ed.
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Physical Description |
x, 722 p.
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ISBN |
0-13-187152-8
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.802
KER
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