|
Publication type: Book
|
| Title: |
Strategic marketing problems: cases and comments
|
| Author(s): |
Kerin,Roger A.
(Author)
Peterson,Robert A.
(Author)
|
| Responsibility Data: |
Roger A. Kerin, Robert A. Peterson
|
| Publication Data: |
Upper Saddle River, New Jersey
: Pearson Prentice Hall, 2007
|
| Edition: |
11th ed.
|
| Physical Description: | x, 722 p.
|
| ISBN: |
0-13-187152-8
|
| Subject Area: |
Marketing
|
| Subject Terms: |
Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies
|
| Call Number: |
658.802
KER
|
| Accession Number |
88649
|
| Copie(s)\ Voluem(s) Information |
| Copy | Barcode | Reg. # | Item status | Location |
|
1
|
101078
|
|
Available
|
Foreign collections hall - 1st floor
| | |
| |