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Marketing strategy
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Material Type |
Book/ Reference
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Author(s) |
Ferrell, O. C. (Author)
Hartline, Michael D. (Author)
Lucas, George H. (Author)
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Publication Data |
Mason, Ohio: South - Western, 2002
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Edition | 2nd ed.
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Physical Description |
XXVI, 469p
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.8
FER
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