|
Publication type: Book
|
| Title: |
Marketing strategy
|
| Author(s): |
Ferrell,O. C.
(Author)
Hartline,Michael D.
(Author)
Lucas,George H.
(Author)
|
| Publication Data: |
Mason, Ohio
: South - Western, 2002
|
| Edition: |
2nd ed.
|
| Physical Description: | XXVI, 469p
|
| Subject Area: |
Marketing
|
| Subject Terms: |
MARKETING -- MANAGEMENT
MARKETING -- MANAGEMENT -- CASE STUDIES
|
| Call Number: |
658.8
FER
|
| Accession Number |
69687
|
| Copie(s)\ Voluem(s) Information |
| Copy | Barcode | Reg. # | Item status | Location |
|
1
|
070384
|
69964
|
Available
|
Foreign collections hall - 1st floor
| | |
| |