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Innovation in marketing
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Material Type |
Book/ Reference
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Author(s) |
Doyle, Peter (ed.)
Bridgewater, Susan (ed.)
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Publication Data |
Oxford: Butterworth-Heinemann, 1998
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Physical Description |
xii, 225 p.
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Series Data |
Marketing series;
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Subject Area/ Descriptors |
Marketing
(0)
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Call Number |
658.8
INN
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