|
Publication type: Book
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| Title: |
Innovation in marketing
|
| Author(s): |
Doyle,Peter
(ed.)
Bridgewater,Susan
(ed.)
|
| Publication Data: |
Oxford
: Butterworth-Heinemann, 1998
|
| Physical Description: | xii, 225 p.
|
| Series Data: |
Marketing series;
|
| Subject Area: |
Marketing
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| Subject Terms: |
Marketing -- Management -- Case studies
Service industries -- Marketing -- Case studies
Technological innovations -- Marketing -- Case studies
|
| Call Number: |
658.8
INN
|
| Accession Number |
42863
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| Copie(s)\ Voluem(s) Information |
| Copy | Barcode | Reg. # | Item status | Location |
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1
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E020166
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|
Available
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Foreign collections hall - 1st floor
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2
|
E020165
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|
Available
|
Foreign collections hall - 1st floor
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3
|
080428
|
82373
|
Available
|
Foreign collections hall - 1st floor
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