Philadelphia University - Library & Information Resources

ßÊÇÈ/ ãÑÌÚ

PROFESSIONAL SALES MANAGEMENT

APA 

(1988). PROFESSIONAL SALES MANAGEMENT, New York: McGraw-Hill.

MLA 

PROFESSIONAL SALES MANAGEMENT. New York: McGraw-Hill, 1988.

Harvard 

1988. PROFESSIONAL SALES MANAGEMENT. McGraw-Hill,

Chicago 

PROFESSIONAL SALES MANAGEMENT. McGraw-Hill, 1988.

ßÊÇÈ/ ãÑÌÚ

MARKETING MANAGEMENT: Strategy and Cases

APA 

(1990). MARKETING MANAGEMENT: Strategy and Cases, New York: John Wiley & Sons.

MLA 

MARKETING MANAGEMENT: Strategy and Cases. New York: John Wiley & Sons, 1990.

Harvard 

1990. MARKETING MANAGEMENT: Strategy and Cases. John Wiley & Sons,

Chicago 

MARKETING MANAGEMENT: Strategy and Cases. John Wiley & Sons, 1990.

ßÊÇÈ/ ãÑÌÚ

MARKETING MANAGEMENT STRATEGIES AND PROGRAMS

APA 

(1985). MARKETING MANAGEMENT STRATEGIES AND PROGRAMS, New York: McGraw-Hill.

MLA 

MARKETING MANAGEMENT STRATEGIES AND PROGRAMS. New York: McGraw-Hill, 1985.

Harvard 

1985. MARKETING MANAGEMENT STRATEGIES AND PROGRAMS. McGraw-Hill,

Chicago 

MARKETING MANAGEMENT STRATEGIES AND PROGRAMS. McGraw-Hill, 1985.

ßÊÇÈ/ ãÑÌÚ

Principles of marketing management

APA 

(1986). Principles of marketing management, New York: Macmillan.

MLA 

Principles of marketing management. New York: Macmillan, 1986.

Harvard 

1986. Principles of marketing management. Macmillan,

Chicago 

Principles of marketing management. Macmillan, 1986.

ßÊÇÈ/ ãÑÌÚ

INTERNATIONAL MARKETING

APA 

(1987). INTERNATIONAL MARKETING, Homewood: IRWIN.

MLA 

INTERNATIONAL MARKETING. Homewood: IRWIN, 1987.

Harvard 

1987. INTERNATIONAL MARKETING. IRWIN,

Chicago 

INTERNATIONAL MARKETING. IRWIN, 1987.

ßÊÇÈ/ ãÑÌÚ

Business marketing management: a strategic view of industrial and organicational markets

APA 

(1985). Business marketing management: a strategic view of industrial and organicational markets, Chicago: The Dryden Press.

MLA 

Business marketing management: a strategic view of industrial and organicational markets. Chicago: The Dryden Press, 1985.

Harvard 

1985. Business marketing management: a strategic view of industrial and organicational markets. The Dryden Press,

Chicago 

Business marketing management: a strategic view of industrial and organicational markets. The Dryden Press, 1985.

ßÊÇÈ/ ãÑÌÚ

International marketing

APA 

(1991). International marketing, Chicago: The Dryden.

MLA 

International marketing. Chicago: The Dryden, 1991.

Harvard 

1991. International marketing. The Dryden,

Chicago 

International marketing. The Dryden, 1991.

ßÊÇÈ/ ãÑÌÚ

The practice of marketing management: analysis, planning and implementation

APA 

(1988). The practice of marketing management: analysis, planning and implementation , New York: Macmillan.

MLA 

The practice of marketing management: analysis, planning and implementation . New York: Macmillan, 1988.

Harvard 

1988. The practice of marketing management: analysis, planning and implementation. Macmillan,

Chicago 

The practice of marketing management: analysis, planning and implementation. Macmillan, 1988.

ßÊÇÈ/ ãÑÌÚ

Modern marketing management

APA 

(1992). Modern marketing management, New Delhi: Universal book stall.

MLA 

Modern marketing management. New Delhi: Universal book stall, 1992.

Harvard 

1992. Modern marketing management. Universal book stall,

Chicago 

Modern marketing management. Universal book stall, 1992.

ßÊÇÈ/ ãÑÌÚ

Global marketing strategy

APA 

(1995). Global marketing strategy, N.Y: Mcgraw-Hill.

MLA 

Global marketing strategy. N.Y: Mcgraw-Hill, 1995.

Harvard 

1995. Global marketing strategy. Mcgraw-Hill,

Chicago 

Global marketing strategy. Mcgraw-Hill, 1995.

ßÊÇÈ/ ãÑÌÚ

Marketing management: analysis, planning, and control

APA 

(1967). Marketing management: analysis, planning, and control, Englewood Cliffs, N.J:

MLA 

Marketing management: analysis, planning, and control. Englewood Cliffs, N.J: 1967.

Harvard 

1967. Marketing management: analysis, planning, and control.

Chicago 

Marketing management: analysis, planning, and control. 1967.

ßÊÇÈ/ ãÑÌÚ

Basic marketing: a managerial approach

APA 

(1968). Basic marketing: a managerial approach, Homewood, ILL.: Richard D. Irwin.

MLA 

Basic marketing: a managerial approach. Homewood, ILL.: Richard D. Irwin, 1968.

Harvard 

1968. Basic marketing: a managerial approach. Richard D. Irwin,

Chicago 

Basic marketing: a managerial approach. Richard D. Irwin, 1968.

ßÊÇÈ/ ãÑÌÚ

A managerial introduction to marketing

APA 

(1965). A managerial introduction to marketing, Englewood cliffs, N.J: Prentice-Hall.

MLA 

A managerial introduction to marketing. Englewood cliffs, N.J: Prentice-Hall, 1965.

Harvard 

1965. A managerial introduction to marketing. Prentice-Hall,

Chicago 

A managerial introduction to marketing. Prentice-Hall, 1965.

ßÊÇÈ/ ãÑÌÚ

Global Marketing management: cases and readings

APA 

(1995). Global Marketing management: cases and readings, Reading, Massachusetts: Addison-Westey.

MLA 

Global Marketing management: cases and readings. Reading, Massachusetts: Addison-Westey, 1995.

Harvard 

1995. Global Marketing management: cases and readings. Addison-Westey,

Chicago 

Global Marketing management: cases and readings. Addison-Westey, 1995.

ßÊÇÈ/ ãÑÌÚ

Cases in marketing management

APA 

(1995). Cases in marketing management, Wokingham: Addison-Wesley Publishing Company.

MLA 

Cases in marketing management. Wokingham: Addison-Wesley Publishing Company, 1995.

Harvard 

1995. Cases in marketing management. Addison-Wesley Publishing Company,

Chicago 

Cases in marketing management. Addison-Wesley Publishing Company, 1995.

ßÊÇÈ/ ãÑÌÚ

Strategic market management

APA 

(1995). Strategic market management, New York: John Wiley & Sons.

MLA 

Strategic market management. New York: John Wiley & Sons, 1995.

Harvard 

1995. Strategic market management. John Wiley & Sons,

Chicago 

Strategic market management. John Wiley & Sons, 1995.