Online Catalog - Item information

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:11/05/24

Publication type: Article

Title:

Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible

Author(s):

Fornell,Claes (Author) Morgeson,Forrest V. (Author)

Source Journal Info.

Title:Journal of Marketing

Issue Number:2016/SEP V.80 N.5
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor

Physical Description:

p 92-107

Subject Area:

Marketing

Subject Terms:

Marketing

Accession Number

156824

Abstract
A debate about whether firms with superior customer satisfaction earn superior stock returns has been persistent in the literature. Using 15 years of audited returns, the authors find convincing empirical evidence that stock returns on customer satisfaction do beat the market. The recorded cumulative returns were 518% over the years studied (2000–2014), compared with a 31% increase for the S&P 500. Similar results using back-tested instead of real returns were found in the United Kingdom. ... Abstract URL:http://journals.ama.org/doi/abs/10.1509/jm.15.0229

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:11/05/24

Publication type: Article

Title:

Pay Attention! The Liabilities of Respondent Experience and Carelessness When Making Job Analysis Judgments

Author(s):

Morgeson,Frederick P. (Author) Spitzmuller,Matthias (Author) Garza,Adela S. (Author)

Source Journal Info.

Title:Journal of Management

Issue Number:2016/NOV V.42 N.7
Call No.:658.005 JMA
Location: References & Periodical Hall - 2nd floor

Physical Description:

p 1904–1933

Subject Area:

Management

Subject Terms:

Management

Accession Number

157942

Abstract
Job analysis has a central role in virtually every aspect of HR and is one of several high performance work practices thought to underlie firm performance. Given its ubiquity and importance, it is not surprising that considerable effort has been devoted to developing comprehensive job analysis systems and methodologies. Yet, the complexity inherent in collecting detailed and specific “decomposed” information has led some to pursue “holistic” strategies designed to focus on more general and abstract job analysis information. ... Abstract URL:http://journals.sagepub.com/doi/full/10.1177/0149206314522298

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