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Digital business and electronic commerce : strategy, business models and technology
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Material Type |
Book/ Reference
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Author(s) |
Wirtz, Bernd W. (Author)
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Respons Author |
Bernd W. Wirtz
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Publication Data |
Cham, Sw.: Springer, 2021
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Physical Description |
xviii, 758 p. : ill. ; 24 cm.
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Series Data |
Springer texts in business and Economics;
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Notes |
Includes bibliographical references.
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ISBN |
978-3-030-63481-0
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.87
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