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E-business and e-commerce management: strategy, implementation and practice
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Material Type |
Book/ Reference
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Author(s) |
Chaffey, Dave (Author)
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Respons Author |
Dave Chaffey
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Publication Data |
Harlow, England: Prentice Hall/Pearson Education , 2011
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Edition | 5th ed.
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Physical Description |
xxxi , 733 p. : ill. ; 27 cm.
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Notes |
Includes bibliographical references and index.
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ISBN |
978-0-273-75201-1
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.872
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