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Product management
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Material Type |
Book/ Reference
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Author(s) |
Lehmann, Donald R. (Author)
Winer, Russell S. (Author)
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Publication Data |
Boston: McGraw-Hill, 2002
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Edition | 3rd ed.
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Physical Description |
XXV, 502p.
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Series Data |
The McGraw - Hill/ Irwin series in marketing;
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ISBN |
0-07-027549-1
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Subject Area/ Descriptors |
Management
(7076)
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Call Number |
658.5
LEH
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