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Philadelphia University
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Date:12/05/24

Publication type: Book

Title:

ADVERTISING AND PROMOTION MANAGEMENT

Author(s):

Rossiter,John R. Percy,Larry

Publication Data:

New York : McGraw-Hill, 1987

Physical Description:

649p

Notes:

Includes bibliographies and index

Subject Area:

Management

Subject Terms:

Advertising Sales promotion

Call Number:

659.1 ROS

Accession Number

31553

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	E000574		Available	Foreign collections hall - 1st floor
2	E006347		Available	Foreign collections hall - 1st floor

Online Catalog - Item information

Philadelphia University
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Date:12/05/24

Publication type: Book

Title:

The beginning and the end

Author(s):

Mahfouz,Naguib Awad,Ramses Smith,Mason Rossiter

Publication Data:

New York : Archor Book and Doubleday, 1989

Physical Description:

412p

Series Data:

Translation of: Bidaya wa Nihaya;

Subject Area:

Arabic fiction

Call Number:

F MAH

Accession Number

35462

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	E007987		Available	Foreign collections hall - 1st floor

Online Catalog - Item information

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:12/05/24

Publication type: Book

Title:

Total quality management: mastering your small business

Author(s):

Rossiter,Jill (Author)

Responsibility Data:

Jill Rossiter

Publication Data:

London : The Chartered Institute of Bankers, 1998

Physical Description:

xii, 252 p.

ISBN:

0-85297-486-8

Subject Area:

Management

Subject Terms:

Total quality management Small business

Call Number:

658.562 ROS

Accession Number

77073

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	079937	81588	Available	Foreign collections hall - 1st floor

Online Catalog - Item information

Philadelphia University
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Date:12/05/24

Publication type: Article

Title:

How the roles of advertising merely appear to have changed

Author(s):

Rossiter,John R. (Author)

Source Journal Info.

Title:International Journal of Advertising

Issue Number:2013 V.32 N.3
Call No.:659.105 IJA
Location: References & Periodical Hall - 2nd floor

Physical Description:

p 391-398

Subject Area:

Management

Subject Terms:

Advertising

Accession Number

109833

Abstract
This article is a commentary on the theme of the 2012 ICORIA Conference held in Stockholm, which was about ‘The changing role of advertising’. We propose that the role of advertising has not changed. The role of advertising has always been, and will continue to be, to sell more of the branded product or service or to achieve a higher price that consumers are willing to pay than would obtain in the absence of advertising. What has changed in recent years is the notable worsening of the academic–practitioner divide, which has seen academic advertising researchers pursuing increasingly unrealistic laboratory studies, textbook writers continuing to ignore practitioners’ research appearing in trade publications and practitioner-oriented journals, and practitioners peeling off into high-sounding but meaningless jargon ... Abstract URL:http://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=99877

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Philadelphia University
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Date:12/05/24

Publication type: Article

Title:

Supporting depressed mothers at home: Their views on an innovative relationship-based intervention

Author(s):

Rossiter,Chris (Author)

Source Journal Info.

Title:Contemporary Nurse

Issue Number:2012/APR V.41 N.1
Call No.:610.7305 CNU
Location: References & Periodical Hall - 2nd floor

Physical Description:

p90-100

Subject Area:

Medical sciences

Subject Terms:

Nursing

Accession Number

120745

Abstract
This study explored the responses of a group of 111 mothers who experienced distress and/or depression in the early months after childbirth and who received an innovative home visiting service until their child's first birthday ... Abstract URL:http://www.contemporarynurse.com/archives/vol/41/issue/1/article/4615/supporting-depressed-mothers-at-home

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Philadelphia University
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Date:12/05/24

Publication type: Article

Title:

Comments on J. Scott Armstrong’s ‘Evidence-based advertising: an application to persuasion’

Author(s):

Carlson,Les (Author) Rossiter,John R. (Author) Stewart,David W. (Author)

Source Journal Info.

Title:International Journal of Advertising

Issue Number:2011 V.30 N.5
Call No.:659.105 IJA
Location: References & Periodical Hall - 2nd floor

Physical Description:

p 769-773

Subject Area:

Management

Subject Terms:

Advertising

Accession Number

133792

Abstract
The following section features three sets of commentaries by Les Carlson, John R. Rossiter and David W. Stewart, discussing some of the controversial points in J. Scott Armstrong’s preceding paper ‘Evidence-based advertising: an application to persuasion’, followed by a reply to the Comments by Armstrong. ... Abstract URL:http://www.tandfonline.com/doi/full/10.2501/IJA-30-5-769-794#abstract

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Philadelphia University
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Date:12/05/24

Publication type: Article

Title:

Piloting a stress management and mindfulness program for undergraduate nursing students: Student feedback and lessons learned

Author(s):

Riet,Pamela van der (Author) Rossiter,Rachel (Author)

Source Journal Info.

Title:Nurse education today

Issue Number:2015/JAN V.35 N.1
Call No.:610.7305 NET
Location: References & Periodical Hall - 2nd floor

Physical Description:

p 44-49

Subject Area:

Medical sciences

Subject Terms:

Nursing

Accession Number

138758

Abstract
Widespread reports of high stress levels and mental health problems among university student populations indicate the use of interventions to facilitate stress reduction and support student resilience and wellbeing. There is growing evidence that regular mindfulness practice may confer positive health benefits and reduced stress levels. ... Abstract URL:http://www.sciencedirect.com/science/article/pii/S0260691714001877

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:12/05/24

Publication type: Article

Title:

Long horizon input parameterisations to enlarge the region of attraction of MPC

Author(s):

Khan,B. (Author) Valencia-Palomo,G. (Author) Rossiter,J. A. (Author)

Source Journal Info.

Title:Optimal Control : Applications and Methods

Issue Number:2016/APR V.37 N.1
Call No.:629.8312 OCA
Location: References & Periodical Hall - 2nd floor

Physical Description:

p 139-153

Subject Area:

Engineering

Subject Terms:

Electrical engineering

Accession Number

148464

Abstract
In this paper, the efficacy of structured and unstructured parameterisations of the degree of freedom within a predictive control algorithm is investigated. While several earlier papers investigated the enlargement of the region of attraction using structured prediction dynamics, little consideration has been given to the potential of unstructured parameterisations to handle the trade-off between the region of attraction, performance and computational burden. This paper demonstrates how unstructured dynamics can be both selected and used effectively and furthermore gives a comparison with structured methods. Copyright © 2014 John Wiley & Sons, Ltd. ... Abstract URL:http://onlinelibrary.wiley.com/doi/10.1002/oca.2158/abstract

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