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Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings
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Material Type |
Article
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Author(s) |
H. Jung, Minah (Author)
Perfecto, Hannah (Author)
D. Nelson, Leif (Author)
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Source Journal Info. |
Title:
JMR, Journal of Marketing Research
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Volume/ Issue No.: 2016/JUN V.53 N.3
Call No.:658.8305 JMR Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p 354-368
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Subject Area/ Descriptors |
Marketing
(2255)
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Abstract |
Anchoring, the biasing of estimates toward a previously considered value, is a long-standing and oft-studied phenomenon in consumer research. However, most anchoring work has been in the lab, and the results from field work have been mixed. ...
Full Abstract
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Journal:
JMR, Journal of Marketing Research
(354)
Issu: 2016/JUN V.53 N.3
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