Are Individual Investors Influenced by the Optimism and Credibility of Stock Spam Recommendations?
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Material Type |
Article
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Author(s) |
Nelson, Karen K. (Author)
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Source Journal Info. |
Title:
Journal of Business Finance & Accounting
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Volume/ Issue No.: 2013/NOV-DEC V.40 N.9-10
Call No.:332.05 JBF Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p 1155–1183
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Subject Area/ Descriptors |
Economics
(9033)
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Abstract |
This study examines attention-driven investment decisions using a sample of firms essentially unknown to investors prior to becoming the target of a stock spam campaign. We show that the market reaction to spam varies predictably with the content of the spam message. ...
Full Abstract
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| More Articles from:
Journal:
Journal of Business Finance & Accounting
(315)
Issu: 2013/NOV-DEC V.40 N.9-10
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