The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
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نوع المصدر |
مقال
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بيانات التأليف |
Russell, Cristel Antonia (Author)
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بيانات الدورية المصدر |
العنوان:
Journal of Consumer Research
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رقم المجلد/ العدد: 2012/AUG V.39 N.2
رقم الإستدعاء: 658.8005 JCR الموقع: Periodicals & References Hall - 2nd floor
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الوصف المادي |
p341-359
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رأس الموضوع/ الواصفات |
Marketing
(2255)
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المستخلص |
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperresponsive and experientially controlled manner...
المستخلص الكامل
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| المزيد من المقالات من
الدورية:
Journal of Consumer Research
(526)
العدد: 2012/AUG V.39 N.2
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