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Performing a Myth to Make a Market: The construction of the ‘magical world’ of Santa
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Material Type |
Article
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Author(s) |
Palo, Teea (Author)
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Source Journal Info. |
Title:
Organization studies
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Volume/ Issue No.: 2020/JAN V.41 N.1
Call No.:338 OST Location: Periodicals & References Hall - 2nd floor
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Physical Description |
p 53–75
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Subject Area/ Descriptors |
Economics
(9033)
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Abstract |
If you believe in Santa, do not read this paper. Through an in-depth, qualitative, empirical study, we follow the Santa myth to a remote northern location in Lapland, Finland where, for one month a year, multiple actors come together to create a tourist market offering: the chance to visit Santa in his ‘magical world’. We explore how the myth is transformed into reality through performative, organisational speech acts, whereby felicitous conditions for the performance of visits to Santa are embedded in a complex socio-material network. We develop the performative turn (Gond et al., 2016) in organisational studies by introducing a new category of speech act, ‘translocution’, a compendium of imagining, discussing, proposing, negotiating and contracting that transforms the myth into a model of an imaginary-real world....
Full Abstract
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Journal:
Organization studies
(66)
Issu: 2020/JAN V.41 N.1
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