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         Introduction to advertising and promotion: An integrated marketing communications perspective  
 
Author   Belch,George E.
Belch,Michael A.
Publication Data   Homewood, Ill: Irwin, 1993
Edition   2nd.ed
Physical Description   XXXII, 836p
Subject Area   Management
Subject Headings   Advertising Communication in marketing Selling Sales promotion Marketing
Call Number   659.1 EL

 

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CopyBarcodeReg #Volume IDItem StatusDue DateLocationMedia Type
1 E004453 AVAILABLE English hall - 1st floor
2 E006235 AVAILABLE English hall - 1st floor

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
   PHILADELPHIA UNIVERSITY
      L i b r a r y    &    I n f o r m a t i o n     R e s o u r c e s
     

 



 

 

   ONLINE CATALOGUE

        
         Advertising and promotion: an integrated marketing communications perspective  
 
Author   Belch,George E. (Author)
Belch,Michael A. (Author)
Responsibility Data   George E. Belch and Michael A. Belch
Publication Data   Boston: McGaw - Hill/ Irwin, 2001
Edition   5th ed.
Physical Description   xx, 759 p.
Series Data   The McGraw - Hill/ Irwin series in marketing;
Subject Area   Management
Subject Headings   Advertising Sales promotion Communication in marketing
Call Number   659.1 BEL

 

 Item Information
CopyBarcodeReg #Volume IDItem StatusDue DateLocationMedia Type
1 E016166 AVAILABLE English hall - 1st floor PRINT
2 E016167 AVAILABLE English hall - 1st floor PRINT
3 E016168 AVAILABLE English hall - 1st floor PRINT
4 E016571 AVAILABLE English hall - 1st floor PRINT
5 E017326 AVAILABLE English hall - 1st floor PRINT
6 073039 69957 AVAILABLE English hall - 1st floor PRINT
7 079433 80803 AVAILABLE English hall - 1st floor PRINT

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Item Status With (*). cannot be charged

                        للبحث في المقتنيات العربية      بحث عربي                   

 

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Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
   PHILADELPHIA UNIVERSITY
      L i b r a r y    &    I n f o r m a t i o n     R e s o u r c e s
     

 



 

 

   ONLINE CATALOGUE

        
         A content analysis study of the use of celebrity endorsers in magazine advertising  
 
Author   Belch,George E. (Author)
Journal Title   International Journal of Advertising
Volume/ Issue   2013 V.32 N.3
Physical Description   p 369-390
Subject Area   Management
Abstract   This paper presents the results of a content analysis study that examined the use of celebrity endorsers in magazine advertising. Advertisements appearing in 37 different magazines representing eight major classification categories were analysed to gain insight into the prevalence of use of celebrity endorsers in magazine advertising. Only 10% of the magazine ads run during the time period analysed contained a celebrity, which is much lower than estimates of their use often reported in the media. The findings show that the use of celebrities varies by magazine type with their use being highest for sports and teen publications. The use of celebrities also varies by product/service category as does the type of celebrity utilised, such as athletes, actors/actresses, entertainers and supermodels... | View Full Abstract
Subject Headings   Advertising
Call Number   659.105 IJA
Location   Periodicals Hall 2nd floor - قاعة الدوريات - الطابق الثاني

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Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.