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Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions
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نوع المصدر |
مقال
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بيانات التأليف |
Wilcox, Keith (Author)
Prokopec, Sonja (Author)
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بيانات الدورية المصدر |
العنوان:
Journal of Consumer Research
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رقم المجلد/ العدد: 2019/AUG V.46 N.2
رقم الإستدعاء: 658.8005 JCR الموقع: Periodicals & References Hall - 2nd floor
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الوصف المادي |
p 371–387
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رأس الموضوع/ الواصفات |
Marketing
(2255)
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المستخلص |
A significant amount of research on numerosity demonstrates that product perceptions are often influenced by the scale on which numerical attribute information is presented. However, fewer studies have examined how self-control is influenced by the numerosity of cost information (e.g., price, nutritional content) in situations that may violate a personal goal. ...
المستخلص الكامل
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| المزيد من المقالات من
الدورية:
Journal of Consumer Research
(526)
العدد: 2019/AUG V.46 N.2
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