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Date:28/04/24

 

Publication type: Book
Title: Higher engineering mathematics
Author(s): Grewal,B. S. (Author)
Responsibility Data: B. S. Grewal, with the assistance of J. S. Grewal
Publication Data: Nai Sarak, Delhi : Khanna Publishers, 1995
Edition: 31st ed.
Physical Description: 1224 p. : ill. ; 22 cm.
Subject Area: Engineering
Subject Terms:  Engineering mathematics 
Call Number: 620.00151 GRE
Accession Number 34883

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  1 E007007 Available Foreign collections hall - 1st floor
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Publication type: Book
Title: Medicinal plants
Author(s): Grewal,R. C. (Author)
Responsibility Data: R. C. Grewal
Publication Data: New Delhi : Campus Books International , 2003
Physical Description: viii, 430 p. ; 23 cm.
ISBN: 81-87815-29-9  
Subject Area: Medical sciences
Subject Terms:  Medicinal plants 
Call Number: 615.321 GRE
Accession Number 90255

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  1 104373 104373 Available Foreign collections hall - 1st floor
  2 104374 104374 Available Foreign collections hall - 1st floor
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Publication type: Article
Title: Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship
Author(s): Grewal,Rajdeep (Author)
Source Journal Info. Title:JMR, Journal of Marketing Research
Issue Number:2013/JUN V.50 N.3
Call No.:658.8305 JMR
Location: References & Periodical Hall - 2nd floor
Physical Description: p 378-398
Subject Area: Marketing
Subject Terms:  Marketing research  
Accession Number 104930
Abstract
To manage marketing channels, subsidiaries of multinational corporations (MNCs) must balance mandates from headquarters (HQ) with the local realities of the foreign markets.... ...

Abstract URL:http://journals.sagepub.com/doi/abs/10.1509/jmr.11.0487
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Publication type: Article
Title: Cable News Wars on the Internet: Competition and User-Generated Content
Author(s): Sabnis,Gaurav (Author) Grewal,Rajdeep (Author)
Source Journal Info. Title:Information Systems Research
Issue Number:2015/JUN V.26 N.2
Call No.:658.403801105 ISR
Location: References & Periodical Hall - 2nd floor
Physical Description: p 301–319
Subject Area: Management
Subject Terms:  Information technology 
Accession Number 140778
Abstract
Academics and practitioners alike recognize that user-generated content (UGC), such as blog posts, help not only predict but also boost performance (e.g., sales). However, the role of competition in the UGC domain is not well understood. Building on extant research pertaining to the UGC-performance relationship ...

Abstract URL:http://pubsonline.informs.org/doi/abs/10.1287/isre.2015.0579
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Publication type: Article
Title: The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
Author(s): Roggeveen,Anne L. (Author) Grewal,Dhruv (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2015/NOV V.79 N.6
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 34-49
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 145809
Abstract
Manufacturers and online retailers are readily availing themselves of new technologies to present their merchandise using a variety of formats, including static (still image) and dynamic (video) portrayal. Building on vividness theory, the authors propose and demonstrate that presenting products and services using a dynamic visual format enhances consumer preference for hedonic options ...

Abstract URL:http://journals.ama.org/doi/abs/10.1509/jm.13.0521
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Publication type: Article
Title: Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
Author(s): Chakravarty,Anindita (Author) Grewal,Rajdeep (Author)
Source Journal Info. Title:JMR, Journal of Marketing Research
Issue Number:2016/AUG V.53 N.4
Call No.:658.8305 JMR
Location: References & Periodical Hall - 2nd floor
Physical Description: p 580-596
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 155648
Abstract
Because security analysts, who serve as brokers between public firms and investors, arrive at their forecasts by incorporating guidance from managers, there is immense pressure on the managers to meet or beat analyst earnings forecasts; moreover, investors reward (penalize) firms for exceeding (missing) analyst forecasts. Reasoning that decisions taken in response to analyst forecasts involve discretionary budgets, the authors study four contingent conditions under which quarterly analyst forecasts drive unanticipated adjustments to advertising and R&D budgets, and the long-term consequences of these budgetary changes. The choice of contingent conditions is related to agency theory–driven concepts of monitoring and bonding costs. ...

Abstract URL:http://journals.sagepub.com/doi/abs/10.1509/jmr.14.0204?code=amma-site
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Publication type: Article
Title: Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
Author(s): Shi,Huanhuan (Author) Sridhar,Shrihari (Author) Grewal, Rajdeep (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2017/MAR V.81 N.2
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 25-44
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 164941
Abstract
When a sales representative (rep) leaves a business-to-business firm, a crucial link with the rep’s customers becomes severed ...

Abstract URL:http://journals.ama.org/doi/abs/10.1509/jm.15.0358
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Publication type: Article
Title: Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective
Author(s): Wang,Rui (Author) Gupta,Aditya (Author) Grewal,Rajdeep (Author)
Source Journal Info. Title:JMR, Journal of Marketing Research
Issue Number:2017/AUG V.54 N.4
Call No.:658.8305 JMR
Location: References & Periodical Hall - 2nd floor
Physical Description: p 650-670
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 165128
Abstract
In business-to-business markets, top marketing and sales executives (TMSEs) have considerable influence on their organizations’ customer strategies. When TMSEs switch firms, a pattern of informal organizational connections results; this pattern reflects the flow of information and knowledge among firms and creates managerial social capital in the process. ...

Abstract URL:https://journals.sagepub.com/doi/abs/10.1509/jmr.14.0124
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Publication type: Article
Title: When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
Author(s): Page Winterich,Karen (Author) Gangwar,Manish (Author) Grewal,Rajdeep (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2018/MAY V.82 N.3
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 70-86
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 170329
Abstract
The use of celebrity endorsements varies across countries; does their effectiveness similarly vary across cultures? The authors propose that power distance beliefs (PDB), a cultural orientation related to the extent to which people expect and accept differences in power, ...

Abstract URL:http://journals.ama.org/doi/abs/10.1509/jm.16.0169
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Publication type: Article
Title: An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations
Author(s): Guha,Abhijit (Author) Biswas,Abhijit (Author) Grewal,Dhruv (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2018/MAY V.82 N.3
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 142-156
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 170333
Abstract
This article develops a decision-making framework that highlights how display of numeric attribute information (e.g., display of calorie information) and shoppers’ goals (i.e., having a diet focus vs. a taste focus) jointly influence shoppers’ choices and preferences. Across two sets of studies ...

Abstract URL:http://journals.ama.org/doi/abs/10.1509/jm.16.0247
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Publication type: Article
Title: Marketing Channel Management by Multinational Corporations in Foreign Markets
Author(s): Grewal,Rajdeep (Author) Saini,Amit (Author) Kumar,Alok (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2018/JUL V.82 N.4
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 49–69
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 172786
Abstract
Multinational corporations (MNCs) are adopting increasingly diverse and complex marketing channels to sell their products worldwide. They strive to manage channels that confront diverse demands from headquarters ...

Abstract URL:https://journals.sagepub.com/doi/full/10.1509/jm.16.0335
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Publication type: Article
Title: In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
Author(s): Grewal,Dhruv (Author) Ahlbom,Carl-Philip (Author) Beitelspacher,Lauren (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2018/JUL V.82 N.4
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 102–126
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 172789
Abstract
This research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking technology in both a field study and a field experiment, ...

Abstract URL:https://journals.sagepub.com/doi/full/10.1509/jm.17.0277
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Publication type: Article
Title: Humanizing Products with Handwritten Typefaces
Author(s): Schroll,Roland (Author) Schnurr,Benedikt (Author) Grewal,Dhruv (Author)
Source Journal Info. Title:Journal of Consumer Research
Issue Number:2018/OCT V.45 N.3
Call No.:658.8005 JCR
Location: References & Periodical Hall - 2nd floor
Physical Description: p 648–672
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 172822
Abstract
The loss of a sense of humanness that stems from increasing mechanization, automation, and digitization gives firms an impetus to develop effective ways to humanize products. ...

Abstract URL:https://academic.oup.com/jcr/article-abstract/45/3/648/4925803?redirectedFrom=fulltext
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Publication type: Article
Title: The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Author(s): Grewal,Lauren (Author) Hmurovic,Jillian (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2019/JAN V.83 N.1
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 89–107
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 173795
Abstract
This research investigates the mechanism by which the aesthetic premium placed on produce contributes to consumers’ rejection of safe, edible, yet aesthetically unattractive, fruits and vegetables, which results in both financial loss to retailers and food waste. Further, the authors identify a novel way in which the devaluation of such produce can be reduced. Five experiments demonstrate that consumers devalue unattractive produce because of altered self-perceptions: merely imagining the consumption of unattractive produce negatively affects how consumers view themselves, lowering their willingness to pay for unattractive produce relative to equivalently safe but more attractive alternatives. ...

Abstract URL:https://journals.sagepub.com/doi/full/10.1177/0022242918816319
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Publication type: Article
Title: Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
Author(s): Herhausen,Dennis (Author) Ludwig,Stephan (Author) Grewal,Dhruv (Author)
Source Journal Info. Title:Journal of Marketing
Issue Number:2019/MAY V.83 N.3
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
Physical Description: p 1–21
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 174605
Abstract
Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post does, so finding ways to detect and respond to negative eWOM constitutes a critical managerial priority. ...

Abstract URL:https://journals.sagepub.com/doi/full/10.1177/0022242918822300
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Publication type: Article
Title: Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Author(s): Villarroel Ordenes,,Francisco (Author) Grewal,Dhruv (Author) Ludwig,Stephan (Author)
Source Journal Info. Title:Journal of Consumer Research
Issue Number:2019/FEB V.45 N.5
Call No.:658.8005 JCR
Location: References & Periodical Hall - 2nd floor
Physical Description: p 988–1012
Subject Area: Marketing
Subject Terms:  Marketing 
Accession Number 174634
Abstract
Consumer-to-consumer brand message sharing is pivotal for effective social media marketing. Even as companies join social media conversations and generate millions of brand messages, it remains unclear what, how, and when brand messages stand out and prompt sharing by consumers. With a conceptual extension of speech act theory ...

Abstract URL:https://academic.oup.com/jcr/article-abstract/45/5/988/4964963?redirectedFrom=fulltext

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