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Effective management for marketing: 2001-2002
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Material Type |
Book/ Reference
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Author(s) |
Worsam, Mike
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Publication Data |
Oxford: Butterworth Heinemann, 2001
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Physical Description |
X, 318p
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Series Data |
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series;
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.802
WOR
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