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Advertising strategy : creative tactics from the outside/in
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Material Type |
Book/ Reference
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Author(s) |
Altstiel , Tom (Author)
Grow, Jean (Author)
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Respons Author |
Tom Altstiel, Jean Grow
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Publication Data |
Thousand Oaks : Sage Publications, 2006
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Physical Description |
xvi, 389 p. : ill. ; 28 cm.
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ISBN |
1-4129-1796-4
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Subject Area/ Descriptors |
Management
(7076)
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Call Number |
659.1
ALT
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