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Contemporary advertising
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Material Type |
Book/ Reference
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Author(s) |
Arens, William F.
Bovee, Courtland L.
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Publication Data |
Illinois: IRWIN, 1994
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Edition | 5th ed.
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Physical Description |
XXX, 651p
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Series Data |
The Irwin series in marketing;
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Subject Area/ Descriptors |
Management
(7076)
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Call Number |
659.1
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