Integrated marketing communications in advertising and promotion
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Material Type |
Book/ Reference
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Author(s) |
Shimp, Terence A. (Author)
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Respons Author |
Terence A. Shimp
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Publication Data |
Mason, OH: Thomson South - Western, 2007
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Edition | 7th ed.
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Physical Description |
xx, 629 p. : ill. ; 28 cm.
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Notes |
Includes bibliographical references and index.
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ISBN |
0-324-40808-0
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.82
SHI
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Arabic
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