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Marketing research: methodological foundations
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Material Type |
Book/ Reference
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Author(s) |
Churchill, Gilbert A. (Author)
Iacobucci, Dawn (Author)
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Publication Data |
Mason, Ohio: South-Western, 2002
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Edition | 8th ed.
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Physical Description |
XXVI, 1006p
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.83
CHU
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