|
Publication type: Book
|
| Title: |
Cases in e-commerce
|
| Author(s): |
Rayport,Jeffrey F.
(Author)
Jaworski,Bernard J.
(Author)
|
| Publication Data: |
Boston
: McGraw - Hill/ Irwin, 2002
|
| Physical Description: | XIX, 631p
|
| Subject Area: |
Marketing
|
| Subject Terms: |
ELECTRONIC COMMERCE -- CASE STUDIES
INTERNET MARKETING -- CASE STUDIES
INTERNET ADVERTISING -- CASE STUDIES
|
| Call Number: |
658.84
RAY
|
| Accession Number |
70834
|
| Copie(s)\ Voluem(s) Information |
| Copy | Barcode | Reg. # | Item status | Location |
|
1
|
070325
|
71960
|
Available
|
Foreign collections hall - 1st floor
| | |
| |