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Publication type: Article
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| Title: |
Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
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| Author(s): |
S. Lee,Hannah
(Author)
A. Griffith,David
(Author)
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| Source Journal Info. |
Title:Journal of Marketing
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Issue Number:2019/MAR V.83 N.2
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
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| Physical Description: |
p 120–137
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| Subject Area: |
Marketing
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| Subject Terms: |
Marketing
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| Accession Number |
174600
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Abstract
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Social comparisons among suppliers connected through a common retailer pose significant management challenges for the retailer. For instance, a focal supplier’s social comparison can result in upward or downward referent discrepancy, ...
Abstract URL:https://journals.sagepub.com/doi/full/10.1177/0022242918823542
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