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Publication type: Article
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| Title: |
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture
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| Author(s): |
Cillo,Paola
(Author)
A. Griffith,David
(Author)
Rubera,Gaia
(Author)
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| Source Journal Info. |
Title:Journal of Marketing
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Issue Number:2018/NOV V.82 N.6
Call No.:658.8005 JMA
Location: References & Periodical Hall - 2nd floor
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| Physical Description: |
p 49–70
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| Subject Area: |
Marketing
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| Subject Terms: |
Marketing
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| Accession Number |
172807
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Abstract
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The marketing–finance interface literature has investigated the direct link between innovativeness and stock returns. The authors extend this research by focusing on two open questions: How and under what conditions is innovativeness associated with stock returns? ...
Abstract URL:https://journals.sagepub.com/doi/full/10.1177/0022242918805405
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