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Publication type: Article
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| Title: |
The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships
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| Author(s): |
A. Griffith,David
(Author)
J. Hoppner,Jessica
(Author)
S. Lee,Hannah
(Author)
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| Source Journal Info. |
Title:JMR, Journal of Marketing Research
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Issue Number:2017/FEB V.54 N.1
Call No.:658.8305 JMR
Location: References & Periodical Hall - 2nd floor
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| Physical Description: |
p 124-137
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| Subject Area: |
Marketing
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| Subject Terms: |
Marketing
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| Accession Number |
165093
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Abstract
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Inequity continues to exist in buyer–supplier relationships even though it has been demonstrated to have significant negative consequences. ...
Abstract URL:https://journals.sagepub.com/doi/full/10.1509/jmr.13.0319
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