|
Publication type: Article
|
| Title: |
Appealing to Tourists Via Branded Entertainment: From Theory to Practice
|
| Author(s): |
Hudson,Simon
(Author)
Tung,Vincent
(Author)
|
| Source Journal Info. |
Title:Journal of Travel & Tourism Marketing
|
|
Issue Number:2016 SUPPLEMENT
Call No.:338.479105 JTT
Location: References & Periodical Hall - 2nd floor
|
| Physical Description: |
p 123-137
|
| Subject Area: |
Economics
|
| Subject Terms: |
Tourism
|
| Accession Number |
154018
|
Abstract
|
Although tourism marketers have not traditionally incorporated branded entertainment into their marketing mix, they are beginning to employ the strategy to attract tourists through the mediums of film, television, and the Internet. In this paper a closer look is taken at the use of branded entertainment by destinations, using the “Brand USA” campaign as a case study. Brand USA, the destination marketing organization for the United States, used three media platforms to promote the country, partnering with television, film, and digital content producers to present engaging stories that would attract international tourists. ...
Abstract URL:http://www.tandfonline.com/doi/full/10.1080/10548408.2015.1008671
|
|
|
| |