Online Catalog - Item information

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:20/05/24

Publication type: Book

Title:

Cases in strategic marketing

Author(s):

Rosenthal,David Brown,Lew G.

Publication Data:

Upper Saddle River, New Jersey : Prentice - Hall, 2000

Physical Description:

XIII, 610p

Subject Area:

Marketing

Subject Terms:

Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies

Call Number:

658.802 ROS

Accession Number

41009

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	E016631		Available	Foreign collections hall - 1st floor

Online Catalog - Item information

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:20/05/24

Publication type: Book

Title:

Strategic marketing

Author(s):

Cravens,David W. (Author)

Publication Data:

Boston : Irwin/ McGraw - Hill, 2000

Edition:

6th ed.

Physical Description:

XVI, 752p

Series Data:

Irwin/ McGraw - Hill series in marketing;

Subject Area:

Marketing

Subject Terms:

MARKETING -- DECISION MAKING MARKETING -- MANAGEMENT MARKETING -- MANAGEMENT -- CASE STUDIES

Call Number:

658.802 CRA

Accession Number

69705

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	069936	69987	Available	Foreign collections hall - 1st floor

Online Catalog - Item information

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:20/05/24

Publication type: Book

Title:

Strategic marketing problems: cases and comments

Author(s):

Kerin,Roger A. (Author) Peterson,Robert A. (Author)

Responsibility Data:

Roger A. Kerin, Robert A. Peterson

Publication Data:

Upper Saddle River, New Jersey : Prentice Hall, 2004

Edition:

10th ed.

Physical Description:

viii, 696 p.

ISBN:

0-13-123030-1

Subject Area:

Marketing

Subject Terms:

Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies

Call Number:

658.802 KER

Accession Number

80557

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	086238	87205	Available	Foreign collections hall - 1st floor

Online Catalog - Item information

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:20/05/24

Publication type: Book

Title:

Strategic marketing problems: cases and comments

Author(s):

Kerin,Roger A. (Author) Peterson,Robert A. (Author)

Responsibility Data:

Roger A. Kerin, Robert A. Peterson

Publication Data:

Upper Saddle River, New Jersey : Pearson Prentice Hall, 2007

Edition:

11th ed.

Physical Description:

x, 722 p.

ISBN:

0-13-187152-8

Subject Area:

Marketing

Subject Terms:

Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies

Call Number:

658.802 KER

Accession Number

88649

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	101078		Available	Foreign collections hall - 1st floor

Philadelphia University
Library & Information Resources

Technical Services Department
Online Catalog - Item Information
Date:20/05/24

Publication type: Book

Title:

Strategic marketing problems : cases and comments

Author(s):

Kerin,Roger A. (Author) Peterson,Robert A. (Author)

Responsibility Data:

Roger A. Kerin, Robert A. Peterson

Publication Data:

Boston : Pearson Prentice Hall, 2014

Edition:

31th ed.

Physical Description:

743 p. : ill. ; 28 cm.

ISBN:

978-0-273-76894-4

Subject Area:

Marketing

Subject Terms:

Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies

Call Number:

658.802 KER

Accession Number

129531

Copie(s)\ Voluem(s) Information
Copy	Barcode	Reg. #	Item status	Location
1	127740	127740	Available	Foreign collections hall - 1st floor

For more info. : Tel: +962-6-4799000 Technical Services Department Ext.2377 Email: Library@philadelphia.edu.jo