المكتبة ومصادر المعلومات
Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets
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المؤلف |
Senn,Christoph (Author)
| عنوان المجلة | California Management Review | المجلد / العدد | 2013/SPRING V.55 N.3 | الوصف المادي | p 27-59 | الموضوع الرئيسي | ادارة الأعمال | الخلاصة | In this age of tough, global competition, companies in business-to-business markets need to rethink the way they manage their customer portfolio and interact with their customers. Customer managers with mainly sales- or relationship-oriented roles cannot leverage their business relationships with customers who seek co-creation. For such co-creation relationships, companies need to install network-oriented managers who systematically create value and reduce risk together with the customer. المزيد | رؤوس الموضوعات | Management | رقم التصنيف | 658.005 CMR | موقع المقال | قاعة الدوريات - الطابق الثاني |
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