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Smart things to know about marketing

Author

Mariotti,John (Author)

Publication Data

Oxford: Capstone, 2000

Physical Description

XII, 348p

ISBN

1-84112-095-2

Subject Area

Marketing

Subject Headings

MARKETING MARKETING -- MANAGEMENT

Call Number

658.8 MAR

Table of Contents

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
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Marketing Judo: building your business using brains not budget

Author

Barnes,John (Author)
Richardson,Richard (Author)

Publication Data

London: Prentice Hall, 2003

Physical Description

XI, 141p

ISBN

0-273-66316-X

Subject Area

Marketing

Subject Headings

MARKETING

Call Number

658.8 BAR

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PHILADELPHIA UNIVERSITY
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MARKETING

Author

Zikmund,William
D'Amico,Michael

Publication Data

New York: John Wiley & Sons, 1989

Edition

3rd.ed.

Physical Description

694p

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 ZIK

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PHILADELPHIA UNIVERSITY
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FUNDAMENTALS OF MARKETING

Author

Stanton,William J.
Etzel,Michael J.
Walker,Bruce J.

Publication Data

New York: McGraw-Hill, 1991

Edition

9th.ed.

Physical Description

668p

Series Data

McGraw-Hill series in marketing;

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 STA

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MARKETING

Author

Evans,Joel R.
Berman,Barry

Publication Data

New York: MaCmillan, 1990

Edition

4th.ed.

Physical Description

780p

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 EVA

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MARKETING CLASSICS: A Selection of Influential Articles

Author

Enis,Ben M.
Cox,Keith K.

Publication Data

Boston: Allyn & Bacon, 1985

Edition

5th.ed.

Physical Description

459p

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing--Addresses, essays, lectures

Call Number

658.8 ENI

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MARKETING WARFARE

Author

Ries,Al
Trout,Jack

Publication Data

New York: McGraw-Hill, 1986

Physical Description

216p

Notes

- Includes index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 RIE

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MASTERING MARKETING

Author

Foster,Douglas

Publication Data

London: MaCmillan, 1984

Edition

2nd.ed.

Physical Description

326p

Series Data

Macmillan master series;

Notes

- Includes index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 FOS

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The marketing sourcebook for small business

Author

Davidson,Jeffrey P.

Publication Data

New York: John Wiley & Sons, 1989

Physical Description

325p

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing--Handbooks, manuals, etc Public relations--Handbooks, manuals, etc

Call Number

658.8 DAV

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2	E006352			AVAILABLE		English hall - 1st floor

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MARKETING

Author

Bennett,Peter D.

Publication Data

New York: McGraw-Hill, 1988

Physical Description

763p

Series Data

McGraw-Hill series in marketing;

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 BEN

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MARKETING YOUR SERVICES: A Step-by-Step Guide for Small Businesses and Professionals

Author

Putman,Anthony O.

Publication Data

New York: John Wiley & Sons, 1990

Physical Description

246p

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Service industries--United States--Marketing Small business--United States--Marketing Professions--United States--Marketing

Call Number

658.8 PUT

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2	E006283			AVAILABLE		English hall - 1st floor

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MARKETING MANAGEMENT: Strategy and Cases

Author

Dalrymple,Douglas J.
Parsons,Leonard J.

Publication Data

New York: John Wiley & Sons, 1990

Edition

5th.ed.

Physical Description

958p

Series Data

Wiley series in management;

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing--Management Marketing--Management--Case studies

Call Number

658.8 DAL

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2	E006287			AVAILABLE		English hall - 1st floor

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MARKETING

Author

Myers,James H.

Publication Data

New York: McGraw-Hill, 1986

Physical Description

597p

Series Data

McGraw-Hill series in marketing;

Notes

- Includes bibliographies and index

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 MYE

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ELEMENTS OF MARKETING

Author

Morden,A.R.

Publication Data

London: DP. Publication, 1991

Edition

2nd.ed.

Physical Description

779p

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 MOR

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MARKETING

Author

Heidingsfield,Myron S.
Blankenship,A.B.

Publication Data

New York: Barnes & Noble, 1974

Edition

3rd.ed.

Physical Description

373p

Subject Area

Marketing

Subject Headings

Marketing

Call Number

658.8 HEI

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