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         ADVERTISING AND PROMOTION MANAGEMENT
 

 
Author   Rossiter,John R.
Percy,Larry
Publication Data   New York: McGraw-Hill, 1987
Physical Description   649p
Notes   - Includes bibliographies and index
Subject Area   Management
Subject Headings   Advertising Sales promotion
Call Number   659.1 ROS

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Introduction to advertising and promotion: An integrated marketing communications perspective
 

 
Author   Belch,George E.
Belch,Michael A.
Publication Data   Homewood, Ill: Irwin, 1993
Edition   2nd.ed
Physical Description   XXXII, 836p
Subject Area   Management
Subject Headings   Advertising Communication in marketing Selling Sales promotion Marketing
Call Number   659.1 EL

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Contemporary advertising
 

 
Author   Arens,William F.
Bovee,Courtland L.
Publication Data   Illinois: IRWIN, 1994
Edition   5th ed.
Physical Description   XXX, 651p
Series Data   The Irwin series in marketing;
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 ARE

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Advertising: principles & practice
 

 
Author   Wells,William
Burnett,John
Moriartry,Sandra
Publication Data   Englewood Cliffs, N.J.: Prrintice-Hall, 1995
Edition   3rd ed
Physical Description   XXV, 815p; graphs; ill.
Notes   - Includes appendex, glossary & index
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 WEL

 

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         The practice of advertising
 

 
Author   Hart,Norman
Publication Data   Oxford: Butterworth-Heinemann Ltd, 1995
Edition   4th ed.
Physical Description   XXII, 287p
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 PRA

 

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         Advertising: theory and practice
 

 
Author   Sandage,C.H.
Fryburger,Vernon
Publication Data   Homewood, Illinois: Richard D. Irwin, 1967
Edition   7th ed.
Physical Description   X, 710p
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 SAN

 

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         Advertising management
 

 
Author   Wedding,Nugent
Lessler,Richard S.
Publication Data   N.Y: The Ronald press, 1962
Physical Description   VI, 629p
Subject Area   Management
Subject Headings   Adveritsing--Management
Call Number   659.1 WED

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Advertising management: text and cases
 

 
Author   Borden,Neil H.
marshall,Martin V.
Publication Data   Homewood, Ill.: Richard D. Irwin, 1959
Edition   Rev. ed.
Physical Description   XIII, 1065p
Subject Area   Management
Subject Headings   Advertising Advertising--Cases studies
Call Number   659.1 BOR

 

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         The fundamentals of advertising
 

 
Author   Wilmshurst,John
Publication Data   Oxford: Butterworth Heinemann, 1985
Physical Description   XIV, 267p
Series Data   The Charted Institute of Marketing Series: Student;
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 WIL

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Advertising and promotion: an integrated marketing communications perspective
 

 
Author   Belch,George E. (Author)
Belch,Michael A. (Author)
Responsibility Data   George E. Belch and Michael A. Belch
Publication Data   Boston: McGaw - Hill/ Irwin, 2001
Edition   5th ed.
Physical Description   xx, 759 p.
Series Data   The McGraw - Hill/ Irwin series in marketing;
Subject Area   Management
Subject Headings   Advertising Sales promotion Communication in marketing
Call Number   659.1 BEL

 

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2 E016167 AVAILABLE English hall - 1st floor PRINT
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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Advertising: principles and practice
 

 
Author   Wells,William
Burnett,John
Moriarty,Sanddra
Publication Data   Upper Saddle River, New Jersey: Prentice - Hall, 2000
Edition   5th ed.
Physical Description   XVII, 562p
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 WEL

 

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         The Fundamentals of advertising
 

 
Author   Wilmshurst,John
Mackay,Adrian
Publication Data   Oxford: Butterworth Heinemann, 1999
Edition   2nd ed.
Physical Description   XI, 384p
Subject Area   Management
Subject Headings   Advertising
Call Number   659.1 WIL

 

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues
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         Advertising management: concepts and cases
 

 
Author   Mohan,Manendra
Publication Data   New Delhi: Tata McGraw - Hill Publishing Company Limited, 1989
Physical Description   XI, 418p
Subject Area   Management
Subject Headings   Advertising -- Management
Call Number   659.1 MOH

 

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         Advertising management
 

 
Author   Batra,Rajeev
Myers,John G.
Aaker,David A.
Publication Data   New Delhi: Prentice - Hall, 1999
Edition   5th ed.
Physical Description   XIII, 754p
Subject Area   Management
Subject Headings   Advertising -- Management
Call Number   659.1 BAT

 

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         Integrated advertising, promotion, and marketing communications
 

 
Author   Clow,Kenneth E. (Author)
Baack,Donald (Author)
Publication Data   Upper Saddle River, New Jersey: Prentice Hall, 2002
Physical Description   XXVI, 638p + CD-ROM
ISBN   0-13-017578-1    
Subject Area   Management
Subject Headings   Advertising Communication in marketing
Call Number   659.1 CLO
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1 071646 AVAILABLE English hall - 1st floor PRINT

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