PHILADELPHIA UNIVERSITY LIBRARY

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Customer relationship management: profit through knowledge

Author

Gandy,Anthony

Publication Data

Canterbury, Kent: CIB Publishing, 2000

Physical Description

134p

Subject Area

Marketing

Subject Headings

Customer relations -- Management Relationship marketing

Call Number

658.812 GAN

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	E016531			AVAILABLE		English hall - 1st floor

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

The one to one manager: real-world lessons in customer relationship management

Author

Peppers,Don
Rogers,Martha

Publication Data

Oxford: Capstone, 2000

Physical Description

XIX, 268p

Subject Area

Marketing

Subject Headings

Customer relations -- Management Consumers' preferences Relationship marketing

Call Number

658.812 PEP

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	E018322			AVAILABLE		English hall - 1st floor

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Total relationship marketing

Author

Gummesson,Evert (Author)

Publication Data

Oxford: Butterworth-Heineman, 2002

Edition

2nd ed.

Physical Description

XIII, 350p

ISBN

0-7506-5407-4

Subject Area

Marketing

Subject Headings

Relationship marketing

Call Number

658.812 GUM

Table of Contents

No Publisher Information

Item Information

Copy	Barcode	Reg #	Item Status	Location	Media Type
1	E020025		AVAILABLE	English hall - 1st floor	PRINT
2	E020119		AVAILABLE	English hall - 1st floor	PRINT
3	071131	72211	AVAILABLE	English hall - 1st floor	PRINT
4	071151	72526	AVAILABLE	English hall - 1st floor	PRINT
5	072094	72625	AVAILABLE	English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Relationship marketing: strategy and implementation

Author

Peck,Helen...[et al.]

Publication Data

Oxford: Butterworth Heinemann, 1999

Physical Description

XIV, 509p

Series Data

CIM professional;

Subject Area

Marketing

Subject Headings

Relationship marketing Customer services

Call Number

658.812 REL

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	E020172			AVAILABLE		English hall - 1st floor
2	E020173			AVAILABLE		English hall - 1st floor

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

The one to one manager: real-world lessons in customer relationship management

Author

Peppers,Don
Rogers,Martha

Publication Data

Oxford: Capstone, 2000

Physical Description

XIX, 268p

Subject Area

Marketing

Subject Headings

Customer relations -- Management Consumers' preferences Relationship marketing

Call Number

658.812 PEP

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	E018322			AVAILABLE		English hall - 1st floor

Next Record | Return to Summary | Return to Search Form | Previous Record

Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Total relationship marketing

Author

Gummesson,Evert (Author)

Publication Data

Oxford: Butterworth-Heineman, 2002

Edition

2nd ed.

Physical Description

XIII, 350p

ISBN

0-7506-5407-4

Subject Area

Marketing

Subject Headings

Relationship marketing

Call Number

658.812 GUM

Table of Contents

No Publisher Information

Item Information

Copy	Barcode	Reg #	Item Status	Location	Media Type
1	E020025		AVAILABLE	English hall - 1st floor	PRINT
2	E020119		AVAILABLE	English hall - 1st floor	PRINT
3	071131	72211	AVAILABLE	English hall - 1st floor	PRINT
4	071151	72526	AVAILABLE	English hall - 1st floor	PRINT
5	072094	72625	AVAILABLE	English hall - 1st floor	PRINT

Next Record | Return to Summary | Return to Search Form | Previous Record

Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Relationship marketing: strategy and implementation

Author

Peck,Helen...[et al.]

Publication Data

Oxford: Butterworth Heinemann, 1999

Physical Description

XIV, 509p

Series Data

CIM professional;

Subject Area

Marketing

Subject Headings

Relationship marketing Customer services

Call Number

658.812 REL

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	E020172			AVAILABLE		English hall - 1st floor
2	E020173			AVAILABLE		English hall - 1st floor

Next Record | Return to Summary | Return to Search Form | Previous Record

Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Customer relationship management: a strategic imperative in the world of e- business

Author

Brown,Stanley (ed.)

Publication Data

Toronto: John Wiley and Sons, 2000

Physical Description

XXVIII, 345p

ISBN

0-471-64409-9

Subject Area

Marketing

Subject Headings

CUSTOMER RELATIONS -- MANAGEMENT

Call Number

658.812 BRO

More Information by Publisher

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	072471	69620		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.

PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Customer relationship management

Author

Anderson,Kristen (Author)
Kerr,Carol (Author)

Publication Data

New York: McGraw - Hill, 2002

Physical Description

XII, 164p

Series Data

A briefcase books;

Subject Area

Marketing

Subject Headings

CUSTOMER RELATIONS

Call Number

658.812 AND

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	070049	70140		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

The Relationship-based enterprise: powering business success through customer relationship management

Author

Mckenzie,Ray (Author)

Publication Data

Toronto: McGraw - Hill, 2000

Physical Description

XIV, 368p

Subject Area

Marketing

Subject Headings

CUSTOMER RELATIONS

Call Number

658.812 MCK

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	070210	70145		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

For more information, please contact the Library Administration
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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Attracting perfect customers: the power of strategic synchronicity

Author

Hall,Stacey (Author)
Brogniez,Jan (Author)

Publication Data

San Francisco: Berrett-Koehler Publishers, Inc., 2001

Physical Description

XIII, 204p

Subject Area

Marketing

Subject Headings

CUSTOMER RELATIONS

Call Number

658.812 HAL

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	070209	70146		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

The customer delight principle: exceeding customers' expectations for bottom-line success

Author

keiningham,Timothy (Author)
Vavra,Terry (Author)

Publication Data

Chicago: McGraw - Hill, 2001

Physical Description

XIV, 192p

Series Data

American marketing association;

Subject Area

Marketing

Subject Headings

CONSUMER SATISFACTION SUCCESS IN BUSINESS

Call Number

658.812 KEI

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	070045	70147		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

The relational enterprise: moving beyond CRM to maximize all your business relationships

Author

Cooper,Kenneth Carlton (Author)

Publication Data

New York: Amacom, 2002

Physical Description

XX, 296p

ISBN

0-8144-0669-6

Subject Area

Marketing

Subject Headings

CUSTOMER RELATIONS -- MARKETING RELATIONSHIP MARKETING

Call Number

658.812 COO

Table of Contents

No Publisher Information

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	071958	70157		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

للبحث في المقتنيات العربية بحث عربي

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Loyalty Rules

Author

Reichheld,Frederick F. (Author)

Publication Data

Boston, Massachusetts: Harvard Business School Press, 2001

Physical Description

XIII, 213p

Subject Area

Marketing

Subject Headings

CUSTOMER LOYALTY CUSTOMER RELATIONS EMPLOYEE LOYALTY LEADERSHIP

Call Number

658.812 REI

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	069470	70180		AVAILABLE		English hall - 1st floor	PRINT

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PHILADELPHIA UNIVERSITY LIBRARY - Online Catalogues

PHILADELPHIA UNIVERSITY
L i b r a r y & I n f o r m a t i o n R e s o u r c e s

ONLINE CATALOGUE

Customer equity: building and management relationships as valuable assets

Author

Blattberg,Robert C. (Author)
Getz,Gary (Author)
Thomas,Jacquelyn S. Thomas (Author)

Publication Data

Boston: Harvard Business School Press, 2001

Physical Description

XIX, 228p

Subject Area

Marketing

Subject Headings

RELATIONSHIP MARKETING CUSTOMER SERVICES -- MARKETING CUSTOMER RELATIONS CUSTOMER LOYALTY

Call Number

658.812 BLA

Item Information

Copy	Barcode	Reg #	Volume ID	Item Status	Due Date	Location	Media Type
1	070085	70183		AVAILABLE		English hall - 1st floor	PRINT

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Item Status With (*). cannot be charged

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Designed By : Shadi A. Kfouf * Databases & Information Services Section ©2005 All Rights Reserved.