Online Catalog - Record(s) Retrieved
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Online Catalog - Record(s) Retrieved

 
Date:28/03/24



Retrieved Title(s):97 

1.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ÃÍãÏ ÚÇÏá ÑÇÔÏ
Publication Data: ÈíÑæÊ: ÏÇÑ ÇáäåÖÉ ÇáÚÑÈíÉ
Publication Year: 1981
Call Number: 659.1 Ñ Ç Ô
Physical Description: 340 Õ
Availability:
●Total Count of Copie(s):2


2.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): Úáí ÇáÓáãí (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ãßÊÈÉ ÛÑíÈ
Publication Year: 1978
Call Number: 659.1 Ó á ã
Physical Description: 207 Õ. º 23 Óã.
ISBN: 977-7299-79-6
Availability:
●Total Count of Copie(s):2


3.
 
Publication type: Book
Tilte: ÇáãÑÔÏ Çáì ÇáÏÚÇíÉ æ ÇáÇÚáÇä
Author(s): äÇíÌá ÝæÓÊÑ ÌæÑÌ ÎæÑí (ãÊÑÌã),
Publication Data: ÈíÑæÊ: ÇáãÄÓÓÉ ÇáÚÑÈíÉ
Publication Year: 1991
Call Number: 659.1 Ý æ Ó
Physical Description: 72 Õ
Availability:
●Total Count of Copie(s):2


4.
 
Publication type: Book
Tilte: ÇáÃÕæá ÇáÚáãíÉ ááÊÑæíÌ ÇáÊÌÇÑí æ ÇáÇÚáÇä: ãÏÎá ÇÞäÇÚí
Author(s): äÇÌí ãÚáÇ
Publication Data: ÚãÇä: ãÚáÇ.
Publication Year: 1993
Call Number: 659.1 ã Ú á
Physical Description: 551 Õ
Availability:
●Total Count of Copie(s):4


5.
 
Publication type: Book
Tilte: ÇáÏÚÇíÉ æ ÇáÇÚáÇä
Author(s): ÞÍØÇä ÈÏÑ ÇáÚÈÏáí (ãÄáÝ), ÓãíÑ ÚÈÏ ÇáÑÒÇÞ ÇáÚÈÏáí (ãÄáÝ),
Publication Data: ÚãÇä: ãßÊÈÉ ÈÛÏÇÏí
Publication Year: 1993
Call Number: 659.1 Ú È Ï
Physical Description: 216 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):6


6.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): åäÇÁ ÚÈÏ ÇáÍáíã ÓÚíÏ (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÔÑßÉ ÇáÚÑÈíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 1992
Call Number: 659.1 Ó Ú í
Physical Description: 316 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):3


7.
 
Publication type: Book
Tilte: ÇáÇÚáÇä æ ÇáãåÇÑÇÊ ÇáÈíÚíÉ
Author(s): äÈíá ÇáÍÓíä ÇáäÌÇÑ
Publication Data: ÇáÞÇåÑÉ: ÇáÔÑßÉ ÇáÚÑÈíÉ ááäÔÑ
Publication Year: 1993
Call Number: 659.1 ä Ì Ç
Physical Description: 270 Õ
Availability:
●Total Count of Copie(s):3


8.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ãÍãÏ ÝÑíÏ ÇáÕÍä (ãÄáÝ),
Publication Data: ÈíÑæÊ: ÇáÏÇÑ ÇáÌÇãÚíÉ
Publication Year: 1988
Call Number: 659.1 Õ Í ä
Physical Description: 304 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):2


9.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ÓãíÑ ãÍãÏ ÍÓíä (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÚÇáã ÇáßÊÈ
Publication Year: 1993
Edition: Ø. 4, ãäÞÍÉ æãÒíÏÉ
Call Number: 659.1 Í Ó í
Physical Description: 592 Õ. º 22 Óã.
Availability:
●Total Count of Copie(s):2


10.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ÃÍãÏ ãÍãÏ ÇáãÕÑí (ãÄáÝ),
Publication Data: ÇáÇÓßäÏÑíÉ: ãÄÓÓÉ ÔÈÇÈ ÇáÌÇãÚÉ
Publication Year: 1985
Call Number: 659.1 ã Õ Ñ
Physical Description: 110 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):4


11.
 
Publication type: Book
Tilte: ÓæÓíæáæÌíÇ ÇáÇÚáÇä
Author(s): ÌíÑÇÑ áÇäíæ Îáíá ÃÍãÏ Îáíá
Publication Data: ÈíÑæÊ: ãäÔæÑÇÊ ÚæíÏÇÊ
Publication Year: 1996
Call Number: 659.1 á Ç ä
Physical Description: 109 Õ
Availability:
●Total Count of Copie(s):3


12.
 
Publication type: Book
Tilte: ãÏÇÎá ÇáÇÚáÇä
Author(s): ÓãíÑ ãÍãÏ ÍÓíä (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: [Ï.ä]
Publication Year: 1973
Call Number: 659.1 Í Ó í
Physical Description: 325 Õ. : ÇíÖ. º 24 Óã.
Availability:
●Total Count of Copie(s):2


13.
 
Publication type: Book
Tilte: ÇáÇÚáÇä Èíä ÇáäÙÑíÉ æ ÇáÊØÈíÞ
Author(s): ÚÈÏ ÇáÌÈÇÑ ãäÏíá ÇáÛÇäãí (ãÄáÝ),
Publication Data: ÚãÇä: ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 1998
Call Number: 659.1 Û Ç ä
Physical Description: 241 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):4


14.
 
Publication type: Book
Tilte: ÇáÇÚáÇä Úáì ÇáÇäÊÑäÊ
Author(s): äíá ÈÇÑíÊ
Publication Data: åíßæÑí åá: ÈíÊ ÇáÃÝßÇÑ ÇáÏæáíÉ
Publication Year: 1998
Call Number: 659.1 È Ç Ñ
Physical Description: 198 Õ
Availability:
●Total Count of Copie(s):2


15.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ÇÓãÇÚíá ãÍãÏ ÇáÓíÏ (ãÄáÝ),
Publication Data: ÇáÇÓßäÏÑíÉ: ÇáãßÊÈ ÇáÚÑÈí ÇáÍÏíË
Publication Year: [-198]
Call Number: 659.1 Ó í Ï
Physical Description: 597 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1


16.
 
Publication type: Book
Tilte: ÇáÇÚáÇä Ýí ÇáÃäÙãÉ ÇáÇÐÇÚíÉ ÇáãÚÇÕÑÉ
Author(s): åæíÏÇ ãÕØÝì (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
Publication Year: 1999
Call Number: 659.1 ã Õ Ø
Physical Description: 278 Õ. º 23 Óã
ISBN: 977-270-544-3
Availability:
●Total Count of Copie(s):5


17.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ãäì ÇáÍÏíÏí
Publication Data: ÇáÞÇåÑÉ: ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
Publication Year: 1999
Call Number: 659.1 Í Ï í
Physical Description: 192 Õ
Availability:
●Total Count of Copie(s):2


18.
 
Publication type: Book
Tilte: ÇáÇÚáÇä Ýäæä æ Ìäæä
Author(s): ÃÔÑÝ ÕÇáÍ (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÏÇÑ ÛÑíÈ ááØÈÇÚÉ æ ÇáäÔÑ æ ÇáÊæÒíÚ
Publication Year: 1999
Call Number: 659.1 Õ Ç á
Physical Description: 128 Õ. º 19 Óã.
ISBN: 977-215-393-9
Availability:
●Total Count of Copie(s):1


19.
 
Publication type: Book
Tilte: ãÍÇÖÑÇÊ Ýí åäÏÓÉ ÇáÇÚáÇä æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ æ ÊØÈíÞÇÊåÇ
Author(s): ÚÈÏ ÇáÓáÇã ÃÈæ ÞÍÝ
Publication Data: ÇáÇÓßäÏÑíÉ: ÏÇÑ ÇáãÚÑÝÉ ÇáÌÇãÚíÉ
Publication Year: 2000
Call Number: 659.1 Ã È æ
Physical Description: 606 Õ
Availability:
●Total Count of Copie(s):1


20.
 
Publication type: Book
Tilte: åäÏÓÉ ÇáÇÚáÇä æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ
Author(s): ÚÈÏ ÇáÓáÇã ÃÈæ ÞÍÝ
Publication Data: ÇáÞÇåÑÉ: ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäíÉ
Publication Year: [-19]
Call Number: 659.1 Ã È æ
Physical Description: 530 Õ
Availability:
●Total Count of Copie(s):1


21.
 
Publication type: Book
Tilte: ãÍÇÖÑÇÊ Ýí åäÏÓÉ ÇáÇÚáÇä
Author(s): ÚÈÏ ÇáÓáÇã ÃÈæ ÞÍÝ
Publication Data: ÇáÇÓßäÏÑíÉ: ÇáÏÇÑ ÇáÌÇãÚíÉ ááØÈÇÚÉ æ ÇáäÔÑ æ ÇáÊæÒíÚ
Publication Year: 1996
Call Number: 659.1 Ã È æ
Physical Description: 349 Õ
Availability:
●Total Count of Copie(s):1


22.
 
Publication type: Book
Tilte: åäÏÓÉ ÇáÇÚáÇã æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ
Author(s): ÚÈÏ ÇáÓáÇã ÃÈæ ÞÍÝ
Publication Data: ÇáÇÓßäÏÑíÉ: ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäíÉ
Publication Year: 2001
Call Number: 659.1 Ã È æ
Physical Description: 444 Õ
Availability:
●Total Count of Copie(s):2


23.
 
Publication type: Book
Tilte: ÚãáíÉ ÇáÇÊÕÇá ÇáÇÚáÇäí
Author(s): ÕÝæÊ ÇáÚÇáã (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ãßÊÈÉ ÇáäåÖÉ ÇáãÕÑíÉ
Publication Year: 1999
Edition: Ø. 4
Call Number: 659.1 Ú Ç á
Physical Description: 224 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):2


24.
 
Publication type: Book
Tilte: ÇáÊÓæíÞ æ ÇáÇÚáÇä æ ÃËÑåÇ Úáì ÇáãÓÊåáß: Ïáíá ÌÏíÏ Úáì Ãä ÇáÇÚáÇäÇÊ íØáÞ ÇáãÈíÚÇÊ
Author(s): Ìæä ÝíáíÈ ÌæäÒ åÔÇã ÇáÏÌÇäí (ãÊÑÌã),
Publication Data: ÚãÇä: ãßÊÈÉ ÇáÚÈíßÇä
Publication Year: 2001
Call Number: 659.1 Ì æ ä
Physical Description: 312 Õ
Availability:
●Total Count of Copie(s):1


25.
 
Publication type: Book
Tilte: ÇáÚáÇÞÇÊ ÇáÚÇãÉ æ ÇáÚáÇÞÇÊ ÇáÇäÓÇäíÉ æ ÇáÑÃí ÇáÚÇã: ãÚ ÏÑÇÓÉ ÊØÈíÞíÉ ááÚáÇÞÇÊ ÇáÚÇãÉ ÈÇÌåÒÉ ÇáÔÑØÉ
Author(s): Úáí ÇáÈÇÒ
Publication Data: ÇáÇÓßäÏÑíÉ: ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäíÉ
Publication Year: 2002
Edition: Ø2
Call Number: 659.1 È Ç Ò
Physical Description: 166 Õ
Availability:
●Total Count of Copie(s):1


26.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ãÍãÏ ÝÑíÏ ÇáÕÍä (ãÄáÝ),
Publication Data: ÇáÇÓßäÏÑíÉ: ÇáÏÇÑ ÇáÌÇãÚíÉ
Publication Year: 2000
Call Number: 659.1 Õ Í ä
Physical Description: 304 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1


27.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ÃÍãÏ ÚÇÏá ÑÇÔÏ
Publication Data: ÈíÑæÊ: ÏÇÑ ÇáäåÖÉ ÇáÚÑÈíÉ
Publication Year: [-19]
Call Number: 659.1 Ñ Ç Ô
Physical Description: 340 Õ
Availability:
●Total Count of Copie(s):1


28.
 
Publication type: Book
Tilte: ÇáÊÓæíÞ æ ÇáÇÚáÇä: æÃËÑåãÇ Úáì ÇáãÓÊåáß: Ïáíá ÌÏíÏ Úáì Çä ÇáÇÚáÇä íØáÞ ÇáãÈíÚÇÊ
Author(s): Ìæä ÝíáíÈ ÌæäÒ åÔÇã ÇáÏÌÇäí (ãÊÑÌã),
Publication Data: ÇáÑíÇÖ: ãßÊÈÉ ÇáÚÈíßÇä
Publication Year: 2001
Call Number: 659.1 Ì æ ä
Physical Description: 311 Õ
ISBN: 9960-20-827-3
Availability:
●Total Count of Copie(s):2


29.
 
Publication type: Book
Tilte: ADVERTISING AND PROMOTION MANAGEMENT
Author(s): John R. Rossiter Larry Percy
Publication Data: New York: McGraw-Hill
Publication Year: 1987
Call Number: 659.1 ROS
Physical Description: 649p
Availability:
●Total Count of Copie(s):2


30.
 
Publication type: Book
Tilte: Introduction to advertising and promotion: An integrated marketing communications perspective
Author(s): George E. Belch Michael A. Belch
Publication Data: Homewood, Ill: Irwin
Publication Year: 1993
Edition: 2nd.ed
Call Number: 659.1 EL
Physical Description: XXXII, 836p
Availability:
●Total Count of Copie(s):2


31.
 
Publication type: Book
Tilte: Contemporary advertising
Author(s): William F. Arens Courtland L. Bovee
Publication Data: Illinois: IRWIN
Publication Year: 1994
Edition: 5th ed.
Call Number: 659.1 ARE
Physical Description: XXX, 651p
Availability:
●Total Count of Copie(s):1


32.
 
Publication type: Book
Tilte: Advertising: principles & practice
Author(s): William Wells John Burnett Sandra Moriartry
Publication Data: Englewood Cliffs, N.J.: Prrintice-Hall
Publication Year: 1995
Edition: 3rd ed
Call Number: 659.1 WEL
Physical Description: XXV, 815p; graphs; ill.
Availability:
●Total Count of Copie(s):2


33.
 
Publication type: Book
Tilte: The practice of advertising
Author(s): Norman Hart
Publication Data: Oxford: Butterworth-Heinemann Ltd
Publication Year: 1995
Edition: 4th ed.
Call Number: 659.1 PRA
Physical Description: XXII, 287p
Availability:
●Total Count of Copie(s):1


34.
 
Publication type: Book
Tilte: Advertising: theory and practice
Author(s): C.H. Sandage Vernon Fryburger
Publication Data: Homewood, Illinois: Richard D. Irwin
Publication Year: 1967
Edition: 7th ed.
Call Number: 659.1 SAN
Physical Description: X, 710p
Availability:
●Total Count of Copie(s):2


35.
 
Publication type: Book
Tilte: Advertising management
Author(s): Nugent Wedding Richard S. Lessler
Publication Data: N.Y: The Ronald press
Publication Year: 1962
Call Number: 659.1 WED
Physical Description: VI, 629p
Availability:
●Total Count of Copie(s):1


36.
 
Publication type: Book
Tilte: Advertising management: text and cases
Author(s): Neil H. Borden Martin V. marshall
Publication Data: Homewood, Ill.: Richard D. Irwin
Publication Year: 1959
Edition: Rev. ed.
Call Number: 659.1 BOR
Physical Description: XIII, 1065p
Availability:
●Total Count of Copie(s):1


37.
 
Publication type: Book
Tilte: The fundamentals of advertising
Author(s): John Wilmshurst
Publication Data: Oxford: Butterworth Heinemann
Publication Year: 1985
Call Number: 659.1 WIL
Physical Description: XIV, 267p
Availability:
●Total Count of Copie(s):1


38.
 
Publication type: Book
Tilte: Advertising and promotion: an integrated marketing communications perspective
Author(s): George E. Belch (Author), Michael A. Belch (Author),
Publication Data: Boston: McGaw - Hill/ Irwin
Publication Year: 2001
Edition: 5th ed.
Call Number: 659.1 BEL
Physical Description: xx, 759 p.
Availability:
●Total Count of Copie(s):7


39.
 
Publication type: Book
Tilte: Advertising: principles and practice
Author(s): William Wells John Burnett Sanddra Moriarty
Publication Data: Upper Saddle River, New Jersey: Prentice - Hall
Publication Year: 2000
Edition: 5th ed.
Call Number: 659.1 WEL
Physical Description: XVII, 562p
Availability:
●Total Count of Copie(s):3


40.
 
Publication type: Book
Tilte: The Fundamentals of advertising
Author(s): John Wilmshurst Adrian Mackay
Publication Data: Oxford: Butterworth Heinemann
Publication Year: 1999
Edition: 2nd ed.
Call Number: 659.1 WIL
Physical Description: XI, 384p
Availability:
●Total Count of Copie(s):1


41.
 
Publication type: Book
Tilte: Advertising management: concepts and cases
Author(s): Manendra Mohan
Publication Data: New Delhi: Tata McGraw - Hill Publishing Company Limited
Publication Year: 1989
Call Number: 659.1 MOH
Physical Description: XI, 418p
Availability:
●Total Count of Copie(s):1


42.
 
Publication type: Book
Tilte: Advertising management
Author(s): Rajeev Batra John G. Myers David A. Aaker
Publication Data: New Delhi: Prentice - Hall
Publication Year: 1999
Edition: 5th ed.
Call Number: 659.1 BAT
Physical Description: XIII, 754p
Availability:
●Total Count of Copie(s):1


43.
 
Publication type: Book
Tilte: Integrated advertising, promotion, and marketing communications
Author(s): Kenneth E. Clow (Author), Donald Baack (Author),
Publication Data: Upper Saddle River, New Jersey: Prentice Hall
Publication Year: 2002
Call Number: 659.1 CLO
Physical Description: XXVI, 638p + CD-ROM
ISBN: 0-13-017578-1
Availability:
●Total Count of Copie(s):2


44.
 
Publication type: Book
Tilte: Advertising theory and practice
Author(s): C. H. Sandage Vernon Fryburger Kim Rotzoll
Publication Data: Krishan, Nagar, Delhi: A.I.T.B.S. Publishers and Distributors
Publication Year: 2002
Edition: 11th ed.
Call Number: 659.1 SAN
Physical Description: XV, 509p
Availability:
●Total Count of Copie(s):1


45.
 
Publication type: Book
Tilte: Advertising and marketing communications in the Middle East
Author(s): Kamal G....[et al.] Darouni
Publication Data: Louaize, Lebanon: Notre Dame University Press
Publication Year: 2002
Edition: 2nd ed.
Call Number: 659.1 ADV
Physical Description: XXXI, 508p
Availability:
●Total Count of Copie(s):1


46.
 
Publication type: Book
Tilte: Positioning: the battle for your mind
Author(s): Al. Ries (Author), Jack Trout (Author),
Publication Data: New York: McGraw - Hill
Publication Year: 2000
Edition: 20th anniversary ed.
Call Number: 659.1 RIE
Physical Description: XII, 246p
Availability:
●Total Count of Copie(s):1


47.
 
Publication type: Book
Tilte: Attention! how to Interrupt, yell, whisper and touch consumers
Author(s): Ken Sacharin (Author),
Publication Data: New York: John Wiley and Sons, Inc.
Publication Year: 2001
Call Number: 659.1 SAC
Physical Description: XII, 209p
ISBN: 0-471-38997-8
Availability:
●Total Count of Copie(s):1


48.
 
Publication type: Book
Tilte: ÇáÇÚáÇä: ÑÄíÉ ÌÏíÏÉ
Author(s): äÇÌí ÎÔÈÉ
Publication Data: ÇáãäÕæÑÉ: ÇáãßÊÈÉ ÇáÚÕÑíÉ
Publication Year: [-197]
Call Number: 659.1 Î Ô È
Physical Description: 256 Õ
Availability:
●Total Count of Copie(s):1


49.
 
Publication type: Book
Tilte: Advertising
Author(s): Ray Wright (Author),
Publication Data: Harlow, England: Prentice Hall
Publication Year: 1999
Call Number: 659.1 WRI
Physical Description: XII, 315p
Availability:
●Total Count of Copie(s):1


50.
 
Publication type: Book
Tilte: Advertising: a framework
Author(s): W. Ronald Lane (Author), J. Thomas Russell (Author),
Publication Data: Upper saddle River, New Jersey: Prentice Hall
Publication Year: 2000
Call Number: 659.1 LAN
Physical Description: XVIII, 378p
Availability:
●Total Count of Copie(s):1


51.
 
Publication type: Book
Tilte: åäÏÓÉ ÇáÇÚáÇä
Author(s): ÚÈÏ ÇáÓáÇã ÃÈæ ÞÍÝ ÏÇÑ ÇáÌÇãÚÉ ÇáÌÏíÏÉ ááäÔÑ
Publication Year: 2003
Call Number: 659.1 Ã È æ
Physical Description: 349 Õ
Availability:
●Total Count of Copie(s):1


52.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ãÍãÏ ÝÑíÏ ÇáÕÍä (ãÄáÝ),
Publication Data: ÇáÇÓßäÏÑíÉ: ÇáÏÇÑ ÇáÌÇãÚíÉ
Publication Year: 2003
Call Number: 659.1 Õ Í ä
Physical Description: 304 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):1


53.
 
Publication type: Book
Tilte: åäÏÓÉ ÇáÇÚáÇä æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ
Author(s): ÚÈÏ ÇáÓáÇã ÃÈæ ÞÍÝ (ãÄáÝ),
Publication Data: ÇáÇÓßäÏÑíÉ: ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäí
Publication Year: 2001
Call Number: 659.1 Ã È æ
Physical Description: 444 Õ
Availability:
●Total Count of Copie(s):1


54.
 
Publication type: Book
Tilte: Integrated advertising, promotion, and marketing communications
Author(s): Kenneth E. Clow (Author), Donald Baack (Author),
Publication Data: Upper Saddle River, New Jersey: Prentice Hall
Publication Year: 2004
Edition: 2nd ed.
Call Number: 659.1 CLO
Physical Description: XXVII, 538p. + CD-ROM
ISBN: 0-13-140546-2
Availability:
●Total Count of Copie(s):1


55.
 
Publication type: Book
Tilte: ÇáÇÚáÇä: ÑÄíÉ ÌÏíÏÉ
Author(s): äÇÌí ÎÔÈÉ (ãÄáÝ),
Publication Data: ÇáãäÕæÑÉ: ÇáãßÊÈÉ ÇáÚÕÑíÉ
Publication Year: 2003
Call Number: 659.1 Î Ô È
Physical Description: 256 Õ
ISBN: 977-6033-51-2
Availability:
●Total Count of Copie(s):1


56.
 
Publication type: Book
Tilte: How to get into advertising: a guide to careers in advertising, media and marketing communications
Author(s): Andrea Neidle (Author),
Publication Data: London: Continuum
Publication Year: 2002
Edition: 2nd ed.
Call Number: 659.1 NEI
Physical Description: 224 p.
ISBN: 8264-5767-3
Availability:
●Total Count of Copie(s):1


57.
 
Publication type: Book
Tilte: ÚãáíÉ ÇáÇÊÕÇá ÇáÇÚáÇäí
Author(s): ÕÝæÊ ÇáÚÇáã (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ãßÊÈÉ ÇáäåÖÉ ÇáãÕÑíÉ
Publication Year: 2004
Edition: Ø. 6
Call Number: 659.1 Ú Ç á
Physical Description: 224 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):2


58.
 
Publication type: Book
Tilte: Contemporary advertising
Author(s): William F. Arens (Author),
Publication Data: Boston: McGraw-Hill/ Irwin
Publication Year: 2002
Edition: 8th ed.
Call Number: 659.1 ARE
Physical Description: xxxii, 614 p. + CD-ROM
ISBN: 0-07-241544-4
Availability:
●Total Count of Copie(s):1


59.
 
Publication type: Book
Tilte: ÇáÇÚáÇä: "ÇáãÏÎá æ ÇáäÙÑíÉ"
Author(s): ÔÏæÇä Úáí ÔíÈÉ (ãÄáÝ),
Publication Data: ÇáÇÓßäÏÑíÉ: ÏÇÑ ÇáãÚÑÝÉ ÇáÌÇãÚíÉ
Publication Year: 2005
Call Number: 659.1 Ô í È
Physical Description: 200 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1


60.
 
Publication type: Book
Tilte: Planning for power advertising: a user's manual for students and practitioners
Author(s): Anand Bhaskar Halve (Author),
Publication Data: New Delhi: Response Books
Publication Year: 2005
Call Number: 659.1 HAL
Physical Description: 260 p.
ISBN: 0-7619-3354-9
Availability:
●Total Count of Copie(s):1


61.
 
Publication type: Book
Tilte: ÇáÇÚáÇä: ÃÓÓå .. æÓÇÆáå.. Ýäæäå
Author(s): ãäì ÓÚíÏ ÇáÍÏíÏí (ãÄáÝ), Óáæì ÇãÇã Úáí (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
Publication Year: 2005
Call Number: 659.1 Í Ï í
Physical Description: 327 Õ. º 24 Óã
ISBN: 977-270-943-0
Availability:
●Total Count of Copie(s):3


62.
 
Publication type: Book
Tilte: Kleppner’s advertising procedure
Author(s): W. Ronald Lane (Author), Karen Whitehill King (Author), J. Thomas Russell (Author),
Publication Data: Upper Saddle River, New Jersey: Pearson Prentice Hall
Publication Year: 2005
Edition: 16th ed.
Call Number: 659.1 LAN
Physical Description: xvii, 766 p.
ISBN: 0-13-127392-2
Availability:
●Total Count of Copie(s):1


63.
 
Publication type: Book
Tilte: ÇáÏÚÇíÉ æ ÇáÇÚáÇä ÈÚÏ 11 ÓÈÊãÈÑ
Author(s): ÝÇØãÉ ÇáÞáíäí (ãÄáÝ), ãÍãÏ ÔæãÇä (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÏÇÑ ÇáßÊÈ ÇáÚáãíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 2006
Call Number: 659.1 Þ á í
Physical Description: 334 Õ.
ISBN: 977-287-675-2
Availability:
●Total Count of Copie(s):1


64.
 
Publication type: Book
Tilte: ÇáÇÚáÇä æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ: ÏÑÇÓÉ ãÞÇÑäÉ
Author(s): ÚÇíÏ ÝÖá ÇáÔÚÑÇæí (ãÄáÝ),
Publication Data: ÈíÑæÊ: ÇáÏÇÑ ÇáÌÇãÚíÉ ááØÈÇÚÉ æ ÇáäÔÑ
Publication Year: 2006
Call Number: 659.1 Ô Ú Ñ
Physical Description: 373 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):1


65.
 
Publication type: Book
Tilte: Integrated advertising, promotion and marketing communications
Author(s): Kenneth E. Clow (Author), Donald Baak (Author),
Publication Data: Upper Saddle River, New Jersey: Pearson Prentice-Hall
Publication Year: 2007
Edition: 3rd ed.
Call Number: 659.1 CLO
Physical Description: xxiii, 515 p.
ISBN: 0-13-186622-2
Availability:
●Total Count of Copie(s):1


66.
 
Publication type: Book
Tilte: ÇáÇÚáÇä ÇáÝÚÇá: ãäÙæÑ ÊØÈíÞí ãÊßÇãá
Author(s): Úáí ÝáÇÍ ÇáÒÚÈí (ãÄáÝ),
Publication Data: ÚãÇä: ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 2009
Call Number: 659.1 Ò Ú È
Physical Description: 353 Õ. º 23 Óã
ISBN: 9789957-1221-02
Availability:
●Total Count of Copie(s):2


67.
 
Publication type: Book
Tilte: Advertising strategy : creative tactics from the outside/in
Author(s): Tom Altstiel (Author), Jean Grow (Author),
Publication Data: Thousand Oaks : Sage Publications
Publication Year: 2006
Call Number: 659.1 ALT
Physical Description: xvi, 389 p. : ill. ; 28 cm.
ISBN: 1-4129-1796-4
Availability:
●Total Count of Copie(s):1


68.
 
Publication type: Book
Tilte: ãÈÇÏÆ ÇáÇÚáÇä ÇáÊÌÇÑí
Author(s): ãÍãæÏ ÚÈÏ ÇáÓáÇã ÑÈÇÍ (ãÊÑÌã),
Publication Data: ÍáÈ: ÔÚÇÚ ááäÔÑ æ ÇáÚáæã
Publication Year: 2008
Call Number: 659.1 ã È Ç
Physical Description: 288 Õ. º 24 Óã
Availability:
●Total Count of Copie(s):2


69.
 
Publication type: Book
Tilte: ÇáÇÚáÇä ¿
Author(s): ãäì ÇáÍÏíÏí (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
Publication Year: 2002
Edition: Ø. 2
Call Number: 659.1 Í Ï í
Physical Description: 192 Õ. º 24 Óã
ISBN: 977-270-484-6
Availability:
●Total Count of Copie(s):3


70.
 
Publication type: Book
Tilte: Ýä ÇáÇÚáÇä
Author(s): ÕÝæÊ ãÍãÏ ÇáÚÇáã (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÏÇÑ ÇáÚÑÈíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 2009
Call Number: 659.1 Ú Ç á
Physical Description: 193 Õ. º 24 Óã
Availability:
●Total Count of Copie(s):2


71.
 
Publication type: Book
Tilte: ãÞÏãÉ Ýí ÇáÇÚáÇä
Author(s): ÕÝæÊ ÇáÚÇáã (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÏÇÑ ÇáÚÑÈíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 2008
Call Number: 659.1 Ú Ç á
Physical Description: 214 Õ. º 24 Óã
Availability:
●Total Count of Copie(s):2


72.
 
Publication type: Book
Tilte: ÇáÇÚáÇä: ÇáÃÓÓ æ ÇáãÈÇÏìÁ
Author(s): ÇáäæÑ ÏÝÚ Çááå ÃÍãÏ (ãÚÏ),
Publication Data: ÇáÚíä: ÏÇÑ ÇáßÊÇÈ ÇáÌÇãÚí
Publication Year: 2005
Call Number: 659.1 Ã Í ã
Physical Description: 215 Õ. º 24 Óã
Availability:
●Total Count of Copie(s):2


73.
 
Publication type: Book
Tilte: ÇáãÇá æ ÇáÔåÑÉ: ßíÝ ÊÈäí ÇáÔÑßÇÊ ÇáäÇÌÍÉ ÓãÚÉ ÑÇÈÍÉ
Author(s): ÊÔÇÑáÒ ÌÇí ÝæãÈÑæä (ãÄáÝ ), ÓíÒ Èí. Ãã. ÝÇä Ñíá (ãÄáÝ), ÌäíÝÑ ÚØíÉ (ãÊÑÌã),
Publication Data: ÈíÑæÊ: ÇáÏÇÑ ÇáÚÑÈíÉ ááÚáæã äÇÔÑæä
Publication Year: 2009
Call Number: 659.1 Ý æ ã
Physical Description: 319 Õ. º 21 Óã
ISBN: 978-9953-87-585-9
Availability:
●Total Count of Copie(s):2


74.
 
Publication type: Book
Tilte: The fundamentals of creative advertising
Author(s): Ken Burtenshaw (Author), Nik Mahon (Author), Caroline Barfoot (Author),
Publication Data: Lausanne : AVA Publishing
Publication Year: 2006
Call Number: 659.1 BUR
Physical Description: 176 p. : ill. ; 23 cm.
ISBN: 978-2-940373-18-5
Availability:
●Total Count of Copie(s):2


75.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): åäÇÁ ÚÈÏ ÇáÍáíã ÓÚíÏ (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: ÇáÔÑßÉ ÇáÚÑÈíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 1995
Edition: Ø. 2
Call Number: 659.1 Ó Ú í
Physical Description: 316 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1


76.
 
Publication type: Book
Tilte: Journalism, advertisement and public relations
Author(s): M. S. Bisht (Author),
Publication Data: New Delhi: Cyber Tech Publications
Publication Year: 2011
Call Number: 659.1 BIS
Physical Description: 264 p. ; 22 cm.
ISBN: 978-81-7884-795-5
Availability:
●Total Count of Copie(s):1


77.
 
Publication type: Book
Tilte: ÇáÏÚÇíÉ æ ÇáÇÚáÇä
Author(s): ÝÇØãÉ ÇáÞáíäí (ãÄáÝ), ãÍãÏ ÔæãÇä (ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ: [ÇáãÄáÝÇä]
Publication Year: 2001
Call Number: 659.1 Þ á í
Physical Description: 387 Õ. : ÇíÖ. º 24 Óã.
Availability:
●Total Count of Copie(s):1


78.
 
Publication type: Book
Tilte: 101 ways to get great publicity
Author(s): Timothy R. V. Foster (Author),
Publication Data: New Delhi: UBS Publishers Distributors
Publication Year: 1994
Call Number: 659.1 FOS
Physical Description: 114 p. ; 22 cm.
ISBN: 81-86112-40-5
Availability:
●Total Count of Copie(s):1


79.
 
Publication type: Book
Tilte: Advertising procedure
Author(s): Otto Kleppner (Author),
Publication Data: Englewood Cliffs, New Jersey: Prentice-Hall
Publication Year: 1973
Edition: 6th ed.
Call Number: 659.1 KLE
Physical Description: 750 p. : ill. ; 23 cm.
ISBN: 0-13-018069-6
Availability:
●Total Count of Copie(s):1


80.
 
Publication type: Book
Tilte: Tested advertising methods
Author(s): John Caples (Author),
Publication Data: Paramus, NJ: Prentice Hall
Publication Year: 1997
Edition: 5th ed. Rev. and enl./ revised by Fred E. Hahn
Call Number: 659.1 CAP
Physical Description: xxvi , 278 p. : ill. ; 23 cm.
ISBN: 0-13-095701-1
Availability:
●Total Count of Copie(s):1


81.
 
Publication type: Book
Tilte: The publicity process
Author(s): James W. Schwartz (ed.),
Publication Data: Ames: Iowa State University Press
Publication Year: 1966
Call Number: 659.1 PUL
Physical Description: 286 p. : ill. ; 23 cm.
Availability:
●Total Count of Copie(s):1


82.
 
Publication type: Book
Tilte: Advertising in America : an introduction to persuasive communication
Author(s): Stanley M. Ulanoff (Author),
Publication Data: New York: Hastings House
Publication Year: 1977
Call Number: 659.1 ULA
Physical Description: xvi, 492 p. : ill. ; 24 cm.
ISBN: 0-8038-0371-0
Availability:
●Total Count of Copie(s):1


83.
 
Publication type: Book
Tilte: ÇáÇÈÏÇÚ æ ÇáÇÈÊßÇÑíÉ Ýí ÇáÇÚáÇä : ãÏÎá ÊØÈíÞí
Author(s): ÈÔíÑ ÇáÚáÇÞ (ãÄáÝ),
Publication Data: ÚãÇä: ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2010
Call Number: 659.1 Ú á Ç
Physical Description: 212 Õ. : ÇíÖ. º 24 Óã.
ISBN: 978-9957122621
Availability:
●Total Count of Copie(s):1


84.
 
Publication type: Book
Tilte: ãÈÇÏÆ ÇáÇÚáÇä
Author(s): ÒåíÑ ÚÈÏ ÇááØíÝ ÚÇÈÏ (ãÄáÝ),
Publication Data: ÚãÇä: ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2014
Call Number: 659.1 Ú Ç È
Physical Description: 184 Õ. º 24 Óã.
ISBN: 978-9957125981
Availability:
●Total Count of Copie(s):1


85.
 
Publication type: Book
Tilte: ÇáÇÚáÇä
Author(s): ÚÈÏ ÇáÌÈÇÑ ãäÏíá ÇáÛÇäãí (ãÄáÝ),
Publication Data: ÚãÇä: ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2013
Call Number: 659.1 Û Ç ä
Physical Description: 241 Õ. º 24 Óã.
ISBN: 978-9957124472
Availability:
●Total Count of Copie(s):1


86.
 
Publication type: Book
Tilte: Advertising planning and implementation
Author(s): Sangeeta Sharma (Author), Raghuvir Singh (Author),
Publication Data: New Delhi: PHI Learning Private Limited
Publication Year: 2013
Call Number: 659.1 SHA
Physical Description: xviii , 478 p. : ill. ; 24 cm.
ISBN: 978-81-203-2973-7
Availability:
●Total Count of Copie(s):1


87.
 
Publication type: Book
Tilte: Advertising management
Author(s): P. Panchanatham (Author), Priya Annamalai (Author),
Publication Data: New Delhi: Dominant Publishers & distributors Pvt Ltd.
Publication Year: 2012
Call Number: 659.1 PAN
Physical Description: 297 p. : ill. ; 22 cm.
ISBN: 978-93-80642-85-7
Availability:
●Total Count of Copie(s):1


88.
 
Publication type: Book
Tilte: Advertising strategy, creativity and media
Author(s): Chris Fill (Author), Graham Hughes (Author), Scott De Francesco (Author),
Publication Data: Harlow: Pearson Education Limited
Publication Year: 2013
Call Number: 659.1 FIL
Physical Description: xxii , 394 p. : ill. ; 26 cm.
ISBN: 978-0-273-76089-4
Availability:
●Total Count of Copie(s):1


89.
 
Publication type: Book
Tilte: Integrated advertising, promotion and marketing communications
Author(s): Kenneth E. Clow (Author), Donald Baak (Author),
Publication Data: Boston: Pearson Education Limited
Publication Year: 2014
Edition: 6th ed.
Call Number: 659.1 CLO
Physical Description: 480 p. : ill. ; 28 cm.
ISBN: 978-0-273-78698-6
Availability:
●Total Count of Copie(s):1


90.
 
Publication type: Book
Tilte: Creative advertising : an introduction
Author(s): Miriam Sorrention (Author),
Publication Data: London: Laurence King Publishing
Publication Year: 2013
Call Number: 659.1 SOR
Physical Description: 240 p. : ill. ; 26 cm.
ISBN: 978-1-78067-119-2
Availability:
●Total Count of Copie(s):1


91.
 
Publication type: Book
Tilte: 100 ways to create a great ad
Author(s): Tim Collins (Author),
Publication Data: London: Laurence King Publishing
Publication Year: 2014
Call Number: 659.1 COL
Physical Description: 208 p. : ill. ; 26 cm.
ISBN: 978-1-78067-168-0
Availability:
●Total Count of Copie(s):1


92.
 
Publication type: Book
Tilte: åäÏÓÉ ÇáÇÚáÇä ÇáÝÚÇá (ãÏÎá ÕäÇÚÉ ÇáÇÚáÇä)
Author(s): ÚÈÏ ÇáÚÒíÒ ãÕØÝì ÃÈæ äÈÚå (ãÄáÝ), Úáí ÝáÇÍ ÇáÒÚÈí (ãÄáÝ),
Publication Data: ÇáÚíä: ÏÇÑ ÇáßÊÇÈ ÇáÌÇãÚí
Publication Year: 2014
Call Number: 659.1 Ã È æ
Physical Description: 401 Õ. º 24 Óã.
ISBN: 978-658909164-6
Availability:
●Total Count of Copie(s):1


93.
 
Publication type: Book
Tilte: Advertising & IMC : principles & practice
Author(s): Sandra Moriarty (Author), Nancy Mitchell (Author), William Wells (Author),
Publication Data: Boston: Pearson Education Limited
Publication Year: 2015
Edition: 10th ed. , Global edition
Call Number: 659.1 MOR
Physical Description: 669 p. : ill. ; 28 cm.
ISBN: 978-1-292-01739-6
Availability:
●Total Count of Copie(s):1


94.
 
Publication type: Book
Tilte: Integrated advertising, promotion and marketing communications
Author(s): Kenneth E. Clow (Author), Donald Baak (Author),
Publication Data: Boston: Pearson Education Limited
Publication Year: 2016
Edition: 7th ed.
Call Number: 659.1 CLO
Physical Description: 496 p. : ill. ; 28 cm.
ISBN: 978-1-292-09363-5
Availability:
●Total Count of Copie(s):1


95.
 
Publication type: Book
Tilte: The advertising concept book : Think now, design later
Author(s): Pete Barry (Author),
Publication Data: London: Thames & Hudson Ltd.
Publication Year: 2016
Edition: 3rd ed.
Call Number: 659.1 BAR
Physical Description: 320 p. : ill ; 24 cm.
ISBN: 978-0-500-51898-4
Availability:
●Total Count of Copie(s):1


96.
 
Publication type: Book
Tilte: ÇÏÇÑÉ ÇáÊÑæíÌ æ ÇáÇÚáÇä ÇáÊÌÇÑí : ãÏÎá ãÚÇÕÑ
Author(s): Úáí ÝáÇÍ ÇáÒÚÈí (ãÄáÝ), ÇÏÑíÓ ÚÈÏ ÇáÌæÇÏ ÇáÍÈæäí (ãÄáÝ),
Publication Data: ÚãÇä: ÏÇÑ ÇáãÓíÑÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2015
Call Number: 659.1 Ò Ú È
Physical Description: 511 Õ. : ÇíÖ. º 24 Óã.
Availability:
●Total Count of Copie(s):1


97.
 
Publication type: Book
Tilte: Advertising management : text and cases
Author(s): Robert L. Anderson (Author), Thomas E. Barry (Author),
Publication Data: Columbus: C.E. Merrill Pub. Co.
Publication Year: 1979
Call Number: 659.1 AND
Physical Description: 533 p.: ill ; 24 cm.
ISBN: 0-675-08302-8
Availability:
●Total Count of Copie(s):1



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