1.
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659.1
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2.
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659.1
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Physical Description: 207 Õ. º 23 Óã.
ISBN: 977-7299-79-6
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3.
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659.1
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4.
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659.1
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6.
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Call Number:
659.1
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Physical Description: 316 Õ. º 23 Óã.
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7.
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659.1
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8.
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659.1
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9.
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Call Number:
659.1
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Physical Description: 592 Õ. º 22 Óã.
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10.
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659.1
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11.
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659.1
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12.
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659.1
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13.
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659.1
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Physical Description: 241 Õ. º 23 Óã.
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14.
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659.1
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15.
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ÇáãßÊÈ ÇáÚÑÈí ÇáÍÏíË
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Call Number:
659.1
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Physical Description: 597 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1
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16.
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Publication type: Book
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Call Number:
659.1
ã Õ Ø
Physical Description: 278 Õ. º 23 Óã
ISBN: 977-270-544-3
Availability:
●Total Count of Copie(s):5
|
17.
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ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
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Call Number:
659.1
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Physical Description: 192 Õ
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18.
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Call Number:
659.1
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Physical Description: 128 Õ. º 19 Óã.
ISBN: 977-215-393-9
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●Total Count of Copie(s):1
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19.
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Call Number:
659.1
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Physical Description: 606 Õ
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20.
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Tilte:
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ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäíÉ
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Call Number:
659.1
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Physical Description: 530 Õ
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21.
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Publication type: Book
Tilte:
ãÍÇÖÑÇÊ Ýí åäÏÓÉ ÇáÇÚáÇä
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Publication Year: 1996
Call Number:
659.1
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Physical Description: 349 Õ
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●Total Count of Copie(s):1
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22.
|
Publication type: Book
Tilte:
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Publication Year: 2001
Call Number:
659.1
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Physical Description: 444 Õ
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●Total Count of Copie(s):2
|
23.
|
Publication type: Book
Tilte:
ÚãáíÉ ÇáÇÊÕÇá ÇáÇÚáÇäí
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ãßÊÈÉ ÇáäåÖÉ ÇáãÕÑíÉ
Publication Year: 1999
Edition: Ø. 4
Call Number:
659.1
Ú Ç á
Physical Description: 224 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):2
|
24.
|
Publication type: Book
Tilte:
ÇáÊÓæíÞ æ ÇáÇÚáÇä æ ÃËÑåÇ Úáì ÇáãÓÊåáß: Ïáíá ÌÏíÏ Úáì Ãä ÇáÇÚáÇäÇÊ íØáÞ ÇáãÈíÚÇÊ
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ãßÊÈÉ ÇáÚÈíßÇä
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659.1
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|
25.
|
Publication type: Book
Tilte:
ÇáÚáÇÞÇÊ ÇáÚÇãÉ æ ÇáÚáÇÞÇÊ ÇáÇäÓÇäíÉ æ ÇáÑÃí ÇáÚÇã: ãÚ ÏÑÇÓÉ ÊØÈíÞíÉ ááÚáÇÞÇÊ ÇáÚÇãÉ ÈÇÌåÒÉ ÇáÔÑØÉ
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Úáí
ÇáÈÇÒ
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ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäíÉ
Publication Year: 2002
Edition: Ø2
Call Number:
659.1
È Ç Ò
Physical Description: 166 Õ
Availability:
●Total Count of Copie(s):1
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26.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä
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ãÍãÏ ÝÑíÏ
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(ãÄáÝ),
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ÇáÏÇÑ ÇáÌÇãÚíÉ
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Call Number:
659.1
Õ Í ä
Physical Description: 304 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1
|
27.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä
Author(s):
ÃÍãÏ ÚÇÏá
ÑÇÔÏ
Publication Data: ÈíÑæÊ:
ÏÇÑ ÇáäåÖÉ ÇáÚÑÈíÉ
Publication Year: [-19]
Call Number:
659.1
Ñ Ç Ô
Physical Description: 340 Õ
Availability:
●Total Count of Copie(s):1
|
28.
|
Publication type: Book
Tilte:
ÇáÊÓæíÞ æ ÇáÇÚáÇä: æÃËÑåãÇ Úáì ÇáãÓÊåáß: Ïáíá ÌÏíÏ Úáì Çä ÇáÇÚáÇä íØáÞ ÇáãÈíÚÇÊ
Author(s):
Ìæä ÝíáíÈ
ÌæäÒ
åÔÇã
ÇáÏÌÇäí
(ãÊÑÌã),
Publication Data: ÇáÑíÇÖ:
ãßÊÈÉ ÇáÚÈíßÇä
Publication Year: 2001
Call Number:
659.1
Ì æ ä
Physical Description: 311 Õ
ISBN: 9960-20-827-3
Availability:
●Total Count of Copie(s):2
|
29.
|
Publication type: Book
Tilte:
ADVERTISING AND PROMOTION MANAGEMENT
Author(s):
John R.
Rossiter
Larry
Percy
Publication Data: New York:
McGraw-Hill
Publication Year: 1987
Call Number:
659.1
ROS
Physical Description: 649p
Availability:
●Total Count of Copie(s):2
|
30.
|
Publication type: Book
Tilte:
Introduction to advertising and promotion: An integrated marketing communications perspective
Author(s):
George E.
Belch
Michael A.
Belch
Publication Data: Homewood, Ill:
Irwin
Publication Year: 1993
Edition: 2nd.ed
Call Number:
659.1
EL
Physical Description: XXXII, 836p
Availability:
●Total Count of Copie(s):2
|
31.
|
Publication type: Book
Tilte:
Contemporary advertising
Author(s):
William F.
Arens
Courtland L.
Bovee
Publication Data: Illinois:
IRWIN
Publication Year: 1994
Edition: 5th ed.
Call Number:
659.1
ARE
Physical Description: XXX, 651p
Availability:
●Total Count of Copie(s):1
|
32.
|
Publication type: Book
Tilte:
Advertising: principles & practice
Author(s):
William
Wells
John
Burnett
Sandra
Moriartry
Publication Data: Englewood Cliffs, N.J.:
Prrintice-Hall
Publication Year: 1995
Edition: 3rd ed
Call Number:
659.1
WEL
Physical Description: XXV, 815p; graphs; ill.
Availability:
●Total Count of Copie(s):2
|
33.
|
Publication type: Book
Tilte:
The practice of advertising
Author(s):
Norman
Hart
Publication Data: Oxford:
Butterworth-Heinemann Ltd
Publication Year: 1995
Edition: 4th ed.
Call Number:
659.1
PRA
Physical Description: XXII, 287p
Availability:
●Total Count of Copie(s):1
|
34.
|
Publication type: Book
Tilte:
Advertising: theory and practice
Author(s):
C.H.
Sandage
Vernon
Fryburger
Publication Data: Homewood, Illinois:
Richard D. Irwin
Publication Year: 1967
Edition: 7th ed.
Call Number:
659.1
SAN
Physical Description: X, 710p
Availability:
●Total Count of Copie(s):2
|
35.
|
Publication type: Book
Tilte:
Advertising management
Author(s):
Nugent
Wedding
Richard S.
Lessler
Publication Data: N.Y:
The Ronald press
Publication Year: 1962
Call Number:
659.1
WED
Physical Description: VI, 629p
Availability:
●Total Count of Copie(s):1
|
36.
|
Publication type: Book
Tilte:
Advertising management: text and cases
Author(s):
Neil H.
Borden
Martin V.
marshall
Publication Data: Homewood, Ill.:
Richard D. Irwin
Publication Year: 1959
Edition: Rev. ed.
Call Number:
659.1
BOR
Physical Description: XIII, 1065p
Availability:
●Total Count of Copie(s):1
|
37.
|
Publication type: Book
Tilte:
The fundamentals of advertising
Author(s):
John
Wilmshurst
Publication Data: Oxford:
Butterworth Heinemann
Publication Year: 1985
Call Number:
659.1
WIL
Physical Description: XIV, 267p
Availability:
●Total Count of Copie(s):1
|
38.
|
Publication type: Book
Tilte:
Advertising and promotion: an integrated marketing communications perspective
Author(s):
George E.
Belch
(Author),
Michael A.
Belch
(Author),
Publication Data: Boston:
McGaw - Hill/ Irwin
Publication Year: 2001
Edition: 5th ed.
Call Number:
659.1
BEL
Physical Description: xx, 759 p.
Availability:
●Total Count of Copie(s):7
|
39.
|
Publication type: Book
Tilte:
Advertising: principles and practice
Author(s):
William
Wells
John
Burnett
Sanddra
Moriarty
Publication Data: Upper Saddle River, New Jersey:
Prentice - Hall
Publication Year: 2000
Edition: 5th ed.
Call Number:
659.1
WEL
Physical Description: XVII, 562p
Availability:
●Total Count of Copie(s):3
|
40.
|
Publication type: Book
Tilte:
The Fundamentals of advertising
Author(s):
John
Wilmshurst
Adrian
Mackay
Publication Data: Oxford:
Butterworth Heinemann
Publication Year: 1999
Edition: 2nd ed.
Call Number:
659.1
WIL
Physical Description: XI, 384p
Availability:
●Total Count of Copie(s):1
|
41.
|
Publication type: Book
Tilte:
Advertising management: concepts and cases
Author(s):
Manendra
Mohan
Publication Data: New Delhi:
Tata McGraw - Hill Publishing Company Limited
Publication Year: 1989
Call Number:
659.1
MOH
Physical Description: XI, 418p
Availability:
●Total Count of Copie(s):1
|
42.
|
Publication type: Book
Tilte:
Advertising management
Author(s):
Rajeev
Batra
John G.
Myers
David A.
Aaker
Publication Data: New Delhi:
Prentice - Hall
Publication Year: 1999
Edition: 5th ed.
Call Number:
659.1
BAT
Physical Description: XIII, 754p
Availability:
●Total Count of Copie(s):1
|
43.
|
Publication type: Book
Tilte:
Integrated advertising, promotion, and marketing communications
Author(s):
Kenneth E.
Clow
(Author),
Donald
Baack
(Author),
Publication Data: Upper Saddle River, New Jersey:
Prentice Hall
Publication Year: 2002
Call Number:
659.1
CLO
Physical Description: XXVI, 638p + CD-ROM
ISBN: 0-13-017578-1
Availability:
●Total Count of Copie(s):2
|
44.
|
Publication type: Book
Tilte:
Advertising theory and practice
Author(s):
C. H.
Sandage
Vernon
Fryburger
Kim
Rotzoll
Publication Data: Krishan, Nagar, Delhi:
A.I.T.B.S. Publishers and Distributors
Publication Year: 2002
Edition: 11th ed.
Call Number:
659.1
SAN
Physical Description: XV, 509p
Availability:
●Total Count of Copie(s):1
|
45.
|
Publication type: Book
Tilte:
Advertising and marketing communications in the Middle East
Author(s):
Kamal G....[et al.]
Darouni
Publication Data: Louaize, Lebanon:
Notre Dame University Press
Publication Year: 2002
Edition: 2nd ed.
Call Number:
659.1
ADV
Physical Description: XXXI, 508p
Availability:
●Total Count of Copie(s):1
|
46.
|
Publication type: Book
Tilte:
Positioning: the battle for your mind
Author(s):
Al.
Ries
(Author),
Jack
Trout
(Author),
Publication Data: New York:
McGraw - Hill
Publication Year: 2000
Edition: 20th anniversary ed.
Call Number:
659.1
RIE
Physical Description: XII, 246p
Availability:
●Total Count of Copie(s):1
|
47.
|
Publication type: Book
Tilte:
Attention! how to Interrupt, yell, whisper and touch consumers
Author(s):
Ken
Sacharin
(Author),
Publication Data: New York:
John Wiley and Sons, Inc.
Publication Year: 2001
Call Number:
659.1
SAC
Physical Description: XII, 209p
ISBN: 0-471-38997-8
Availability:
●Total Count of Copie(s):1
|
48.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä: ÑÄíÉ ÌÏíÏÉ
Author(s):
äÇÌí
ÎÔÈÉ
Publication Data: ÇáãäÕæÑÉ:
ÇáãßÊÈÉ ÇáÚÕÑíÉ
Publication Year: [-197]
Call Number:
659.1
Î Ô È
Physical Description: 256 Õ
Availability:
●Total Count of Copie(s):1
|
49.
|
Publication type: Book
Tilte:
Advertising
Author(s):
Ray
Wright
(Author),
Publication Data: Harlow, England:
Prentice Hall
Publication Year: 1999
Call Number:
659.1
WRI
Physical Description: XII, 315p
Availability:
●Total Count of Copie(s):1
|
50.
|
Publication type: Book
Tilte:
Advertising: a framework
Author(s):
W. Ronald
Lane
(Author),
J. Thomas
Russell
(Author),
Publication Data: Upper saddle River, New Jersey:
Prentice Hall
Publication Year: 2000
Call Number:
659.1
LAN
Physical Description: XVIII, 378p
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51.
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Publication Year: 2003
Call Number:
659.1
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52.
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ÇáÇÚáÇä
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Call Number:
659.1
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Physical Description: 304 Õ. º 24 Óã.
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53.
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Publication type: Book
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åäÏÓÉ ÇáÇÚáÇä æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ
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ÚÈÏ ÇáÓáÇã
ÃÈæ ÞÍÝ
(ãÄáÝ),
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ãßÊÈÉ æ ãØÈÚÉ ÇáÇÔÚÇÚ ÇáÝäí
Publication Year: 2001
Call Number:
659.1
Ã È æ
Physical Description: 444 Õ
Availability:
●Total Count of Copie(s):1
|
54.
|
Publication type: Book
Tilte:
Integrated advertising, promotion, and marketing communications
Author(s):
Kenneth E.
Clow
(Author),
Donald
Baack
(Author),
Publication Data: Upper Saddle River, New Jersey:
Prentice Hall
Publication Year: 2004
Edition: 2nd ed.
Call Number:
659.1
CLO
Physical Description: XXVII, 538p. + CD-ROM
ISBN: 0-13-140546-2
Availability:
●Total Count of Copie(s):1
|
55.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä: ÑÄíÉ ÌÏíÏÉ
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äÇÌí
ÎÔÈÉ
(ãÄáÝ),
Publication Data: ÇáãäÕæÑÉ:
ÇáãßÊÈÉ ÇáÚÕÑíÉ
Publication Year: 2003
Call Number:
659.1
Î Ô È
Physical Description: 256 Õ
ISBN: 977-6033-51-2
Availability:
●Total Count of Copie(s):1
|
56.
|
Publication type: Book
Tilte:
How to get into advertising: a guide to careers in advertising, media and marketing communications
Author(s):
Andrea
Neidle
(Author),
Publication Data: London:
Continuum
Publication Year: 2002
Edition: 2nd ed.
Call Number:
659.1
NEI
Physical Description: 224 p.
ISBN: 8264-5767-3
Availability:
●Total Count of Copie(s):1
|
57.
|
Publication type: Book
Tilte:
ÚãáíÉ ÇáÇÊÕÇá ÇáÇÚáÇäí
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ÇáÚÇáã
(ãÄáÝ),
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ãßÊÈÉ ÇáäåÖÉ ÇáãÕÑíÉ
Publication Year: 2004
Edition: Ø. 6
Call Number:
659.1
Ú Ç á
Physical Description: 224 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):2
|
58.
|
Publication type: Book
Tilte:
Contemporary advertising
Author(s):
William F.
Arens
(Author),
Publication Data: Boston:
McGraw-Hill/ Irwin
Publication Year: 2002
Edition: 8th ed.
Call Number:
659.1
ARE
Physical Description: xxxii, 614 p. + CD-ROM
ISBN: 0-07-241544-4
Availability:
●Total Count of Copie(s):1
|
59.
|
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Tilte:
ÇáÇÚáÇä: "ÇáãÏÎá æ ÇáäÙÑíÉ"
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ÔÏæÇä Úáí
ÔíÈÉ
(ãÄáÝ),
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Publication Year: 2005
Call Number:
659.1
Ô í È
Physical Description: 200 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1
|
60.
|
Publication type: Book
Tilte:
Planning for power advertising: a user's manual for students and practitioners
Author(s):
Anand Bhaskar
Halve
(Author),
Publication Data: New Delhi:
Response Books
Publication Year: 2005
Call Number:
659.1
HAL
Physical Description: 260 p.
ISBN: 0-7619-3354-9
Availability:
●Total Count of Copie(s):1
|
61.
|
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ÇáÇÚáÇä: ÃÓÓå .. æÓÇÆáå.. Ýäæäå
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ãäì ÓÚíÏ
ÇáÍÏíÏí
(ãÄáÝ),
Óáæì ÇãÇã
Úáí
(ãÄáÝ),
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ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
Publication Year: 2005
Call Number:
659.1
Í Ï í
Physical Description: 327 Õ. º 24 Óã
ISBN: 977-270-943-0
Availability:
●Total Count of Copie(s):3
|
62.
|
Publication type: Book
Tilte:
Kleppner’s advertising procedure
Author(s):
W. Ronald
Lane
(Author),
Karen Whitehill
King
(Author),
J. Thomas
Russell
(Author),
Publication Data: Upper Saddle River, New Jersey:
Pearson Prentice Hall
Publication Year: 2005
Edition: 16th ed.
Call Number:
659.1
LAN
Physical Description: xvii, 766 p.
ISBN: 0-13-127392-2
Availability:
●Total Count of Copie(s):1
|
63.
|
Publication type: Book
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ÇáÏÚÇíÉ æ ÇáÇÚáÇä ÈÚÏ 11 ÓÈÊãÈÑ
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ÏÇÑ ÇáßÊÈ ÇáÚáãíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 2006
Call Number:
659.1
Þ á í
Physical Description: 334 Õ.
ISBN: 977-287-675-2
Availability:
●Total Count of Copie(s):1
|
64.
|
Publication type: Book
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ÇáÇÚáÇä æ ÇáÚáÇÞÇÊ ÇáÚÇãÉ: ÏÑÇÓÉ ãÞÇÑäÉ
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Publication Year: 2006
Call Number:
659.1
Ô Ú Ñ
Physical Description: 373 Õ. º 24 Óã.
Availability:
●Total Count of Copie(s):1
|
65.
|
Publication type: Book
Tilte:
Integrated advertising, promotion and marketing communications
Author(s):
Kenneth E.
Clow
(Author),
Donald
Baak
(Author),
Publication Data: Upper Saddle River, New Jersey:
Pearson Prentice-Hall
Publication Year: 2007
Edition: 3rd ed.
Call Number:
659.1
CLO
Physical Description: xxiii, 515 p.
ISBN: 0-13-186622-2
Availability:
●Total Count of Copie(s):1
|
66.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä ÇáÝÚÇá: ãäÙæÑ ÊØÈíÞí ãÊßÇãá
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Úáí ÝáÇÍ
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Call Number:
659.1
Ò Ú È
Physical Description: 353 Õ. º 23 Óã
ISBN: 9789957-1221-02
Availability:
●Total Count of Copie(s):2
|
67.
|
Publication type: Book
Tilte:
Advertising strategy : creative tactics from the outside/in
Author(s):
Tom
Altstiel
(Author),
Jean
Grow
(Author),
Publication Data: Thousand Oaks :
Sage Publications
Publication Year: 2006
Call Number:
659.1
ALT
Physical Description: xvi, 389 p. : ill. ; 28 cm.
ISBN: 1-4129-1796-4
Availability:
●Total Count of Copie(s):1
|
68.
|
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ãÈÇÏÆ ÇáÇÚáÇä ÇáÊÌÇÑí
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ÑÈÇÍ
(ãÊÑÌã),
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ÔÚÇÚ ááäÔÑ æ ÇáÚáæã
Publication Year: 2008
Call Number:
659.1
ã È Ç
Physical Description: 288 Õ. º 24 Óã
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●Total Count of Copie(s):2
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69.
|
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ÇáÏÇÑ ÇáãÕÑíÉ ÇááÈäÇäíÉ
Publication Year: 2002
Edition: Ø. 2
Call Number:
659.1
Í Ï í
Physical Description: 192 Õ. º 24 Óã
ISBN: 977-270-484-6
Availability:
●Total Count of Copie(s):3
|
70.
|
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Ýä ÇáÇÚáÇä
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Call Number:
659.1
Ú Ç á
Physical Description: 193 Õ. º 24 Óã
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●Total Count of Copie(s):2
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71.
|
Publication type: Book
Tilte:
ãÞÏãÉ Ýí ÇáÇÚáÇä
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ÇáÏÇÑ ÇáÚÑÈíÉ ááäÔÑ æ ÇáÊæÒíÚ
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Call Number:
659.1
Ú Ç á
Physical Description: 214 Õ. º 24 Óã
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●Total Count of Copie(s):2
|
72.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä: ÇáÃÓÓ æ ÇáãÈÇÏìÁ
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ÇáäæÑ ÏÝÚ Çááå
ÃÍãÏ
(ãÚÏ),
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ÏÇÑ ÇáßÊÇÈ ÇáÌÇãÚí
Publication Year: 2005
Call Number:
659.1
Ã Í ã
Physical Description: 215 Õ. º 24 Óã
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●Total Count of Copie(s):2
|
73.
|
Publication type: Book
Tilte:
ÇáãÇá æ ÇáÔåÑÉ: ßíÝ ÊÈäí ÇáÔÑßÇÊ ÇáäÇÌÍÉ ÓãÚÉ ÑÇÈÍÉ
Author(s):
ÊÔÇÑáÒ ÌÇí
ÝæãÈÑæä
(ãÄáÝ ),
ÓíÒ Èí. Ãã.
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ÇáÏÇÑ ÇáÚÑÈíÉ ááÚáæã äÇÔÑæä
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Call Number:
659.1
Ý æ ã
Physical Description: 319 Õ. º 21 Óã
ISBN: 978-9953-87-585-9
Availability:
●Total Count of Copie(s):2
|
74.
|
Publication type: Book
Tilte:
The fundamentals of creative advertising
Author(s):
Ken
Burtenshaw
(Author),
Nik
Mahon
(Author),
Caroline
Barfoot
(Author),
Publication Data: Lausanne :
AVA Publishing
Publication Year: 2006
Call Number:
659.1
BUR
Physical Description: 176 p. : ill. ; 23 cm.
ISBN: 978-2-940373-18-5
Availability:
●Total Count of Copie(s):2
|
75.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä
Author(s):
åäÇÁ ÚÈÏ ÇáÍáíã
ÓÚíÏ
(ãÄáÝ),
Publication Data: ÇáÞÇåÑÉ:
ÇáÔÑßÉ ÇáÚÑÈíÉ ááäÔÑ æ ÇáÊæÒíÚ
Publication Year: 1995
Edition: Ø. 2
Call Number:
659.1
Ó Ú í
Physical Description: 316 Õ. º 23 Óã.
Availability:
●Total Count of Copie(s):1
|
76.
|
Publication type: Book
Tilte:
Journalism, advertisement and public relations
Author(s):
M. S.
Bisht
(Author),
Publication Data: New Delhi:
Cyber Tech Publications
Publication Year: 2011
Call Number:
659.1
BIS
Physical Description: 264 p. ; 22 cm.
ISBN: 978-81-7884-795-5
Availability:
●Total Count of Copie(s):1
|
77.
|
Publication type: Book
Tilte:
ÇáÏÚÇíÉ æ ÇáÇÚáÇä
Author(s):
ÝÇØãÉ
ÇáÞáíäí
(ãÄáÝ),
ãÍãÏ
ÔæãÇä
(ãÄáÝ),
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[ÇáãÄáÝÇä]
Publication Year: 2001
Call Number:
659.1
Þ á í
Physical Description: 387 Õ. : ÇíÖ. º 24 Óã.
Availability:
●Total Count of Copie(s):1
|
78.
|
Publication type: Book
Tilte:
101 ways to get great publicity
Author(s):
Timothy R. V.
Foster
(Author),
Publication Data: New Delhi:
UBS Publishers Distributors
Publication Year: 1994
Call Number:
659.1
FOS
Physical Description: 114 p. ; 22 cm.
ISBN: 81-86112-40-5
Availability:
●Total Count of Copie(s):1
|
79.
|
Publication type: Book
Tilte:
Advertising procedure
Author(s):
Otto
Kleppner
(Author),
Publication Data: Englewood Cliffs, New Jersey:
Prentice-Hall
Publication Year: 1973
Edition: 6th ed.
Call Number:
659.1
KLE
Physical Description: 750 p. : ill. ; 23 cm.
ISBN: 0-13-018069-6
Availability:
●Total Count of Copie(s):1
|
80.
|
Publication type: Book
Tilte:
Tested advertising methods
Author(s):
John
Caples
(Author),
Publication Data: Paramus, NJ:
Prentice Hall
Publication Year: 1997
Edition: 5th ed. Rev. and enl./ revised by Fred E. Hahn
Call Number:
659.1
CAP
Physical Description: xxvi , 278 p. : ill. ; 23 cm.
ISBN: 0-13-095701-1
Availability:
●Total Count of Copie(s):1
|
81.
|
Publication type: Book
Tilte:
The publicity process
Author(s):
James W.
Schwartz
(ed.),
Publication Data: Ames:
Iowa State University Press
Publication Year: 1966
Call Number:
659.1
PUL
Physical Description: 286 p. : ill. ; 23 cm.
Availability:
●Total Count of Copie(s):1
|
82.
|
Publication type: Book
Tilte:
Advertising in America : an introduction to persuasive communication
Author(s):
Stanley M.
Ulanoff
(Author),
Publication Data: New York:
Hastings House
Publication Year: 1977
Call Number:
659.1
ULA
Physical Description: xvi, 492 p. : ill. ; 24 cm.
ISBN: 0-8038-0371-0
Availability:
●Total Count of Copie(s):1
|
83.
|
Publication type: Book
Tilte:
ÇáÇÈÏÇÚ æ ÇáÇÈÊßÇÑíÉ Ýí ÇáÇÚáÇä : ãÏÎá ÊØÈíÞí
Author(s):
ÈÔíÑ
ÇáÚáÇÞ
(ãÄáÝ),
Publication Data: 򋂊:
ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2010
Call Number:
659.1
Ú á Ç
Physical Description: 212 Õ. : ÇíÖ. º 24 Óã.
ISBN: 978-9957122621
Availability:
●Total Count of Copie(s):1
|
84.
|
Publication type: Book
Tilte:
ãÈÇÏÆ ÇáÇÚáÇä
Author(s):
ÒåíÑ ÚÈÏ ÇááØíÝ
ÚÇÈÏ
(ãÄáÝ),
Publication Data: 򋂊:
ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2014
Call Number:
659.1
Ú Ç È
Physical Description: 184 Õ. º 24 Óã.
ISBN: 978-9957125981
Availability:
●Total Count of Copie(s):1
|
85.
|
Publication type: Book
Tilte:
ÇáÇÚáÇä
Author(s):
ÚÈÏ ÇáÌÈÇÑ ãäÏíá
ÇáÛÇäãí
(ãÄáÝ),
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ÏÇÑ ÇáíÇÒæÑí ÇáÚáãíÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2013
Call Number:
659.1
Û Ç ä
Physical Description: 241 Õ. º 24 Óã.
ISBN: 978-9957124472
Availability:
●Total Count of Copie(s):1
|
86.
|
Publication type: Book
Tilte:
Advertising planning and implementation
Author(s):
Sangeeta
Sharma
(Author),
Raghuvir
Singh
(Author),
Publication Data: New Delhi:
PHI Learning Private Limited
Publication Year: 2013
Call Number:
659.1
SHA
Physical Description: xviii , 478 p. : ill. ; 24 cm.
ISBN: 978-81-203-2973-7
Availability:
●Total Count of Copie(s):1
|
87.
|
Publication type: Book
Tilte:
Advertising management
Author(s):
P.
Panchanatham
(Author),
Priya
Annamalai
(Author),
Publication Data: New Delhi:
Dominant Publishers & distributors Pvt Ltd.
Publication Year: 2012
Call Number:
659.1
PAN
Physical Description: 297 p. : ill. ; 22 cm.
ISBN: 978-93-80642-85-7
Availability:
●Total Count of Copie(s):1
|
88.
|
Publication type: Book
Tilte:
Advertising strategy, creativity and media
Author(s):
Chris
Fill
(Author),
Graham
Hughes
(Author),
Scott De
Francesco
(Author),
Publication Data: Harlow:
Pearson Education Limited
Publication Year: 2013
Call Number:
659.1
FIL
Physical Description: xxii , 394 p. : ill. ; 26 cm.
ISBN: 978-0-273-76089-4
Availability:
●Total Count of Copie(s):1
|
89.
|
Publication type: Book
Tilte:
Integrated advertising, promotion and marketing communications
Author(s):
Kenneth E.
Clow
(Author),
Donald
Baak
(Author),
Publication Data: Boston:
Pearson Education Limited
Publication Year: 2014
Edition: 6th ed.
Call Number:
659.1
CLO
Physical Description: 480 p. : ill. ; 28 cm.
ISBN: 978-0-273-78698-6
Availability:
●Total Count of Copie(s):1
|
90.
|
Publication type: Book
Tilte:
Creative advertising : an introduction
Author(s):
Miriam
Sorrention
(Author),
Publication Data: London:
Laurence King Publishing
Publication Year: 2013
Call Number:
659.1
SOR
Physical Description: 240 p. : ill. ; 26 cm.
ISBN: 978-1-78067-119-2
Availability:
●Total Count of Copie(s):1
|
91.
|
Publication type: Book
Tilte:
100 ways to create a great ad
Author(s):
Tim
Collins
(Author),
Publication Data: London:
Laurence King Publishing
Publication Year: 2014
Call Number:
659.1
COL
Physical Description: 208 p. : ill. ; 26 cm.
ISBN: 978-1-78067-168-0
Availability:
●Total Count of Copie(s):1
|
92.
|
Publication type: Book
Tilte:
åäÏÓÉ ÇáÇÚáÇä ÇáÝÚÇá (ãÏÎá ÕäÇÚÉ ÇáÇÚáÇä)
Author(s):
ÚÈÏ ÇáÚÒíÒ ãÕØÝì
ÃÈæ äÈÚå
(ãÄáÝ),
Úáí ÝáÇÍ
ÇáÒÚÈí
(ãÄáÝ),
Publication Data: ÇáÚíä:
ÏÇÑ ÇáßÊÇÈ ÇáÌÇãÚí
Publication Year: 2014
Call Number:
659.1
Ã È æ
Physical Description: 401 Õ. º 24 Óã.
ISBN: 978-658909164-6
Availability:
●Total Count of Copie(s):1
|
93.
|
Publication type: Book
Tilte:
Advertising & IMC : principles & practice
Author(s):
Sandra
Moriarty
(Author),
Nancy
Mitchell
(Author),
William
Wells
(Author),
Publication Data: Boston:
Pearson Education Limited
Publication Year: 2015
Edition: 10th ed. , Global edition
Call Number:
659.1
MOR
Physical Description: 669 p. : ill. ; 28 cm.
ISBN: 978-1-292-01739-6
Availability:
●Total Count of Copie(s):1
|
94.
|
Publication type: Book
Tilte:
Integrated advertising, promotion and marketing communications
Author(s):
Kenneth E.
Clow
(Author),
Donald
Baak
(Author),
Publication Data: Boston:
Pearson Education Limited
Publication Year: 2016
Edition: 7th ed.
Call Number:
659.1
CLO
Physical Description: 496 p. : ill. ; 28 cm.
ISBN: 978-1-292-09363-5
Availability:
●Total Count of Copie(s):1
|
95.
|
Publication type: Book
Tilte:
The advertising concept book : Think now, design later
Author(s):
Pete
Barry
(Author),
Publication Data: London:
Thames & Hudson Ltd.
Publication Year: 2016
Edition: 3rd ed.
Call Number:
659.1
BAR
Physical Description: 320 p. : ill ; 24 cm.
ISBN: 978-0-500-51898-4
Availability:
●Total Count of Copie(s):1
|
96.
|
Publication type: Book
Tilte:
ÇÏÇÑÉ ÇáÊÑæíÌ æ ÇáÇÚáÇä ÇáÊÌÇÑí : ãÏÎá ãÚÇÕÑ
Author(s):
Úáí ÝáÇÍ
ÇáÒÚÈí
(ãÄáÝ),
ÇÏÑíÓ ÚÈÏ ÇáÌæÇÏ
ÇáÍÈæäí
(ãÄáÝ),
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ÏÇÑ ÇáãÓíÑÉ ááäÔÑ æÇáÊæÒíÚ
Publication Year: 2015
Call Number:
659.1
Ò Ú È
Physical Description: 511 Õ. : ÇíÖ. º 24 Óã.
Availability:
●Total Count of Copie(s):1
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97.
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Publication type: Book
Tilte:
Advertising management : text and cases
Author(s):
Robert L.
Anderson
(Author),
Thomas E.
Barry
(Author),
Publication Data: Columbus:
C.E. Merrill Pub. Co.
Publication Year: 1979
Call Number:
659.1
AND
Physical Description: 533 p.: ill ; 24 cm.
ISBN: 0-675-08302-8
Availability:
●Total Count of Copie(s):1
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