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Successful global account management: key strategies and tools for managing global customers
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Material Type |
Book/ Reference
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Author(s) |
Wilson, Kevin (Author)
Speare, Nick (Author)
Reese, Sam (Author)
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Publication Data |
London: Kogan Page Limited, 2002
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Physical Description |
XVIII,242p
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ISBN |
0-7494-3604-2
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.812
WIL
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