Philadelphia University - Library & Information Resources


Retrieved Title(s):28
 
.
 
Publication type: Book
Tilte: Communication by objectives: a guide to productive and ost-effective public relations and marketing
Author(s):
Richard E. Londgren
Publication Data:
New Jersey: Prentice-Hall
Publication Year: 1983
Copie(s) info.:
● Total number of Copie(s):2

 
.
 
Publication type: Book
Tilte: The public relations handbook
Author(s):
Alison Theaker
Publication Data:
London: Routledge
Publication Year: 2001
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Public relations strategy
Author(s):
Sandra Oliver (Author),
Publication Data:
London: Kogan Page Limited
Publication Year: 2001
Call Number: 659.2 OLI
ISBN: 0-7494-3541-0
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Strategic public relations management: planning and managing effective communiation programs
Author(s):
Erica Weinteraub Austin (Author), Bruce E. Pinkleton (Author),
Publication Data:
Mahwah, New Jersey: Lawrence Erlbaum Associates, Publishers
Publication Year: 2001
Call Number: 659.2 AUS
ISBN: 0-8058-3160-6
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Effective public relations
Author(s):
Scott M. Cutlip (Author), Allen H. Center (Author), Glen M. Broom (Author),
Publication Data:
Upper Saddle River, New Jersey: Prentice Hall
Publication Year: 1999
Edition: 8th ed.
Call Number: 659.2 CUT
ISBN: 0-13-541211-0
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: The practice of public relations
Author(s):
Fraser P. Seitel (Author),
Publication Data:
Upper Saddle River, New Jersey: Prentice Hall
Publication Year: 2001
Edition: 8th ed.
Call Number: 659.2 SEI
Copie(s) info.:
● Total number of Copie(s):2

 
.
 
Publication type: Book
Tilte: Public relations practices: managerial case studies and problems
Author(s):
Allen H. Center (Author), Patrick Jackson (Author),
Publication Data:
Upper Saddle River, New Jersey : Prentice - Hall
Publication Year: 2003
Edition: 6th ed.
Call Number: 659.2 CEN
ISBN: 0-13-613803-9
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Handbook of public relations
Author(s):
Chris skinner (Author), Llew Von Essen (Author), Gary Mersham (Author),
Publication Data:
Oxford: Oxford University Press
Publication Year: 2001
Edition: 6th ed.
Call Number: 659.2 SKI
ISBN: 0-19-578055-8
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Manage your reputation: how to plan public relations to build and protect the organization's most powerful asset
Author(s):
Roger Haywood (Author),
Publication Data:
London: Kogan Page
Publication Year: 2002
Edition: 2nd ed.
Call Number: 659.2 HAY
ISBN: 0-7494-3794-4
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Do your own P.R. : getting the right publicity for your organisation
Author(s):
Ian Phillipson (Author),
Publication Data:
Mumbai: Jaico Publishing House
Publication Year: 1998
Call Number: 659.2 PHI
ISBN: 81-7224-688-9
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Developing the public relations campaign: a team-based approach
Author(s):
Randy Bobbitt (Author), Ruth Sullivan (Author),
Publication Data:
Boston: Pearson A and B
Publication Year: 2005
Call Number: 659.2 BOB
ISBN: 0-205-35924-8
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Public relations campaigns and techniques: building bridges into the 21st century
Author(s):
Fran R. Matera (Author), Ray J. Artigue (Author),
Publication Data:
Boston: Allyn and Bacon
Publication Year: 2000
Call Number: 659.2 MAT
ISBN: 0-205-15815-3
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Adventures in public relations: case studies and critical thinking
Author(s):
David W. Guth (Author), Charles Marsh (Author),
Publication Data:
Boston: Pearson Allyn and Bacon
Publication Year: 2005
Call Number: 659.2 GUT
ISBN: 0-205-40570-3
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Public relations: a values-driven approach
Author(s):
David W. Guth (Author), Charles Marsh (Author),
Publication Data:
Boston: Pearson Education
Publication Year: 2006
Edition: 3rd ed.
Call Number: 659.2 GUT
ISBN: 0-205-45953-6
Copie(s) info.:
● Total number of Copie(s):2

 
.
 
Publication type: Book
Tilte: Toward the common good: perspectives in international public relations
Author(s):
Donn James Tilson (ed.), Emmanuel C. Alozie (ed.),
Publication Data:
Boston: Pearson Allyn and Bacon
Publication Year: 2004
Call Number: 659.2 TOW
ISBN: 0-205-36138-2
Copie(s) info.:
● Total number of Copie(s):2

 
.
 
Publication type: Book
Tilte: Public relations: writing and media techniques
Author(s):
Dennis L. Wilcox (Author),
Publication Data:
Boston: Pearson A and B
Publication Year: 2004
Edition: 5th ed.
Call Number: 659.2 WIL
ISBN: 0-205-42917-3
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Public relations: strategies and tactics
Author(s):
Dennis L. Wilcox (Author), Glen T. Cameron (Author),
Publication Data:
Boston: Pearson A and B
Publication Year: 2005
Edition: 8th ed.
Call Number: 659.2 WIL
ISBN: 0-205-45072-5
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Effective publications management: keeping print communications on time, on budget, on message
Author(s):
Cathy Connor Lips (Author),
Publication Data:
New York: Allworth Press
Publication Year: 2007
Call Number: 659.2 LIP
ISBN: 978-1-58115-486-3
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: International public relations : negotiating culture, identity, and power
Author(s):
Patricia A. Curtin (Author), T. Kenneth Gaither (Author),
Publication Data:
Thousand Oaks: Sage Publications
Publication Year: 2007
Call Number: 659.2 CUR
ISBN: 1-4129-1415-9
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Strategic issues management : organizations and public policy challenges
Author(s):
Robert L. Heath (Author), Michael J. Palenchar (Author),
Publication Data:
Los Angeles: Sage Publications
Publication Year: 2009
Edition: 2nd ed.
Call Number: 659.2 HEA
ISBN: 978-1-4129-5211-8
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Student workbook for Public relations writing : principles in practice
Author(s):
Donald Treadwell (Author), Jill B. Treadwell (Author),
Publication Data:
Thousand Oaks: Sage Publications
Publication Year: 2005
Edition: 2nd ed.
Call Number: 659.2 TRE
ISBN: 1-4129-1444-2
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Public relations writing : principles in practice
Author(s):
Donald Treadwell (Author), Jill B. Treadwell (Author),
Publication Data:
Thousand Oaks : Sage Publications
Publication Year: 2005
Edition: 2nd ed.
Call Number: 659.2 TRE
ISBN: 1-4129-0551-6
Copie(s) info.:
● Total number of Copie(s):2

 
.
 
Publication type: Book
Tilte: Public relations : concepts, practice and critique
Author(s):
Jacquie L'Etang (Author),
Publication Data:
Los Angeles: Sage Publications
Publication Year: 2008
Call Number: 659.2 LET
ISBN: 978-1-4129-3048-2
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Today's public relations : an introduction
Author(s):
Robert L. Heath (Author), W. Timothy Coombs (Author),
Publication Data:
Thousand Oaks: Sage Publications
Publication Year: 2006
Call Number: 659.2 HEA
ISBN: 1-4129-2635-1
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: The public relations writer's handbook
Author(s):
Merry Aronson (Author), Don Spetner (Author),
Publication Data:
New York: Lexington Books
Publication Year: 1993
Call Number: 659.2 ARO
ISBN: 0-7879-4570-6
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Public relations writing: form & Style
Author(s):
Doug Newson (Author), Bob Carrell (Author),
Publication Data:
Belmont, California: Wadsworth Publishing
Publication Year: 1986
Edition: 2nd ed.
Call Number: 659.2 NEW
ISBN: 0-534-06096-x
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: Strategic planning for public relations
Author(s):
ronald D. Smith (Author),
Publication Data:
Mahwah, N.J.: Lawrence Erlbaum Associates
Publication Year: 2002
Call Number: 659.2 SMI
ISBN: 978-0-8058-4233-3
Copie(s) info.:
● Total number of Copie(s):1

 
.
 
Publication type: Book
Tilte: The practice of public relations
Author(s):
Fraser P. Seitel (Author),
Publication Data:
Boston: Pearson Education Limited
Publication Year: 2017
Edition: 13th ed.
Call Number: 659.2 SEI
ISBN: 978-1-292-16005-4
Copie(s) info.:
● Total number of Copie(s):1