| نوع المادة:
مقال
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| العنوان |
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
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| المؤلف/ المؤلفين |
Ascarza,Eva
(Author)
Iyengar,Raghuram
(Author)
Schleicher,Martin
(Author)
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| بيانات المجلة المصدر |
العنوان: JMR, Journal of Marketing Research
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العدد: 2016/FEB V.53 N.1
رقم الإستدعاء: 658.8305 JMR
الموقع: قاعة المراجع والدوريات - الطابق الثاني
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| الوصف المادي |
p 46-60
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| رأس الموضوع |
التسويق
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| الواصفات |
Marketing
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| رقم التزويد |
148014
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المستخلص
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Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn because they derive greater benefits from the service ...
رابط المستخلص: http://journals.sagepub.com/doi/abs/10.1509/jmr.13.0483
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