| نوع المادة:
مقال
|
| العنوان |
Consuming Experiential Categories
|
| المؤلف/ المؤلفين |
Shah,Anuj K.
(Author)
Alter,Adam L.
(Author)
|
| بيانات المجلة المصدر |
العنوان: Journal of Consumer Research
|
|
العدد: 2014/DEC V.41 N.4
رقم الإستدعاء: 658.8005 JCR
الموقع: قاعة المراجع والدوريات - الطابق الثاني
|
| الوصف المادي |
p. 965-977
|
| رأس الموضوع |
التسويق
|
| الواصفات |
Marketing research
|
| رقم التزويد |
134808
|
المستخلص
|
How do we maximize enjoyment and minimize displeasure over a variety of events? Previous research has discussed how consumers might focus on savoring individual events or distribute appealing and unappealing events across time to maximize happiness. Building on this work, the current research shows that consumers track not just individual events but also “categories” of events. Consequently, a person who visits a modern art gallery, a classic art gallery, the opera, and a symphony concert could either construe these as four distinct experiences or as two categories of experiences (art galleries and musical performances). ...
رابط المستخلص: http://www.jstor.org/discover/10.1086/677893?uid=3738320&uid=2134&uid=2&uid=70&uid=4&sid=21106708137153
|
|
|
| |