| نوع المادة:
مقال
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| العنوان |
(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions
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| المؤلف/ المؤلفين |
Lowe,Michael L.
(Author)
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| بيانات المجلة المصدر |
العنوان: Journal of Consumer Research
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العدد: 2014/AUG V.41 N.2
رقم الإستدعاء: 658.8005 JCR
الموقع: قاعة المراجع والدوريات - الطابق الثاني
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| الوصف المادي |
p. 489-505
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| رأس الموضوع |
التسويق
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| الواصفات |
Marketing research
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| رقم التزويد |
131126
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المستخلص
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Although most consumer self-control decisions are made individually, they are rarely made in isolation. Temptations are often simultaneously encountered by multiple members of a group or dyad and thereby susceptible to social influence. However, little is known about these “parallel” self-control decisions or the resulting social consequences. In a series of studies spanning the domains of money, time management, and food consumption, consumers demonstrated a tendency to bond over matched self-control decisions through “coindulgence” or “coabstinence.” ...
رابط المستخلص: http://www.jstor.org/discover/10.1086/676688?uid=3738320&uid=2134&uid=2&uid=70&uid=4&sid=21105660370563
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