| نوع المادة:
مقال
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| العنوان |
Expense Neglect in Forecasting Personal Finances
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| المؤلف/ المؤلفين |
Berman,Jonathan Z.
(Author)
Tran,An T.K.
(Author)
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| بيانات المجلة المصدر |
العنوان: JMR, Journal of Marketing Research
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العدد: 2016/AUG V.53 N.4
رقم الإستدعاء: 658.8305 JMR
الموقع: قاعة المراجع والدوريات - الطابق الثاني
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| الوصف المادي |
p 535-550
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| رأس الموضوع |
التسويق
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| الواصفات |
Marketing
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| رقم التزويد |
155630
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المستخلص
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This article examines how consumers forecast their future spare money, or “financial slack.” Although consumers generally think that both their income and expenses will rise in the future, they underweight the extent to which their expected expenses will cut into their spare money, a phenomenon the authors term “expense neglect.” The authors test and rule out several possible explanations for this phenomenon and conclude that expense neglect is due in part to insufficient attention toward expectations ...
رابط المستخلص: http://journals.sagepub.com/doi/abs/10.1509/jmr.15.0101
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