| نوع المادة:
مقال
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| العنوان |
From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
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| المؤلف/ المؤلفين |
McGraw,A. Peter
(Author)
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| بيانات المجلة المصدر |
العنوان: Journal of Consumer Research
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العدد: 2012/JUN V.39 N.1
رقم الإستدعاء: 658.8005 JCR
الموقع: قاعة المراجع والدوريات - الطابق الثاني
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| الوصف المادي |
p157-173
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| رأس الموضوع |
التسويق
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| الواصفات |
Marketing
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| رقم التزويد |
121102
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المستخلص
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Although consumers typically expect organizations to profit from marketing goods and services, they also believe that certain organizations, like those that focus on religion and health, should prioritize communal obligations. Indeed, consumers may find it morally distressing when communally focused organizations use overtly commercial marketing strategies like rebranding or value-based pricing ...
رابط المستخلص: http://www.jstor.org/discover/10.1086/662070?uid=3738320&uid=2134&uid=2&uid=70&uid=4&sid=21103965134337
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