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Appealing to Tourists Via Branded Entertainment: From Theory to Practice
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نوع المصدر |
مقال
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بيانات التأليف |
Hudson, Simon (Author)
Tung, Vincent (Author)
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بيانات الدورية المصدر |
العنوان:
Journal of Travel & Tourism Marketing
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رقم المجلد/ العدد: 2016 SUPPLEMENT
رقم الإستدعاء: 338.479105 JTT الموقع: Periodicals & References Hall - 2nd floor
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الوصف المادي |
p 123-137
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رأس الموضوع/ الواصفات |
Economics
(9033)
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المستخلص |
Although tourism marketers have not traditionally incorporated branded entertainment into their marketing mix, they are beginning to employ the strategy to attract tourists through the mediums of film, television, and the Internet. In this paper a closer look is taken at the use of branded entertainment by destinations, using the “Brand USA” campaign as a case study. Brand USA, the destination marketing organization for the United States, used three media platforms to promote the country, partnering with television, film, and digital content producers to present engaging stories that would attract international tourists....
المستخلص الكامل
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| المزيد من المقالات من
الدورية:
Journal of Travel & Tourism Marketing
(452)
العدد: 2016 SUPPLEMENT
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إبحث في المصادر الإلكترونية |
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