|
Publication type: Article
|
Title: |
The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships
|
Author(s): |
A. Griffith,David
(Author)
J. Hoppner,Jessica
(Author)
S. Lee,Hannah
(Author)
|
Source Journal Info. |
Title:JMR, Journal of Marketing Research
|
|
Issue Number:2017/FEB V.54 N.1
Call No.:658.8305 JMR Location: References & Periodical Hall - 2nd floor
|
Physical Description: |
p 124-137
|
Subject Area: |
Marketing
|
Subject Terms: |
Marketing
|
Accession Number |
165093
|
Abstract
|
Inequity continues to exist in buyer–supplier relationships even though it has been demonstrated to have significant negative consequences. ...
Abstract URL:https://journals.sagepub.com/doi/full/10.1509/jmr.13.0319
|
|
|
|