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International marketing strategy: analysis, development and implementation
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Material Type |
Book/ Reference
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Author(s) |
Doole, Isobel (Author)
Lowe, Robin (Author)
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Publication Data |
London: Thomson Learning, 2001
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Physical Description |
XVI, 453p.
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ISBN |
1-86152-772-1
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.848
DOO
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