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Business marketing management: a strategic view of industrial and organizational markets
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Material Type |
Book/ Reference
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Author(s) |
Hutt, Michael D. (Author)
Speh, Thomas W. (Author)
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Publication Data |
Mason, Ohio: South - Western, 2001
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Edition | 7th ed.
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Physical Description |
XXX, 716p
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.804
HUT
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