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Marketing management: text and cases
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Material Type |
Book/ Reference
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Author(s) |
Dolan, Robert J. (Author)
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Publication Data |
Boston: McGraw - Hill/Irwin, 2002
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Physical Description |
IX, 498p
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Series Data |
McGraw-Hill/ Irwin series in marketing;
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ISBN |
0-07-112328-8
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Subject Area/ Descriptors |
Marketing
(2255)
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Call Number |
658.8
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